MAM
Communications agency Grasshoppers relishes 20 years
Mumbai: The advertising and integrated communications agency, Grasshoppers India (GIPL), has completed 20 years of its services in the advertising and PR space. The agency was founded in 2002 by Arjun Banerjee.
Providing advertising and integrated communications services to brands across verticals, the agency started back in 2002 when marketing and communication were an extremely competitive space full of big sharks handling bigger brands.
In two decades of excellence, GIPL has built an exceptional presence in healthcare, finance, education, technology, automotive, real estate, hospitality, UN bodies and others.
With the inception of GreenThumb (the PR wing), the agency gained a unique edge with both domestic and foreign clients. The onset of the digital age and increasing demand for virtual presence led to the christening of GrownUps (the digital wing). Over the years, the agency also launched Gramin (outreach wing), which collaborates with NGOs on awareness campaigns, including in-depth research, concept development, design, and execution.
Speaking about the milestone, Grasshoppers India founder-director Arjun Banerjee said, “No one can beat a classic. And we have become one in 20 years.”
“Grasshoppers never employ a ‘one-size-fits-all’ strategy. We are always striving to be adaptable and tailor our approach to the client’s goals and budget,” he added.
While Grasshoppers India has achieved a firm position, its journey has not been without its share of trials. In reality, the agency has gone through several tides over the last two decades. The pandemic, in all its ferocity, disrupted business dynamics. Being vigilant, they steered the ship with new strategies, keeping their crew safe while avoiding pay cuts and even layoffs. Their clientele stood behind them too, as they needed a reliable ally in these trying times.
“Although our ethos remains the same, we believe change is the only constant in life. We have been adept at reinventing ourselves, staying young, energetic and ahead of the times, always,” added Grasshoppers India founding member & director of brand communication & planning Megha Jain.
“Today, we thank all our clients who had faith in us and those dedicated team members for their unwavering support because achieving a milestone like this would not be possible without them. And that is truly our reward!,” Banerjee quoted.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
