MAM
“Column Inches provides tailored startup guidance services to support emerging businesses Pan-India”: Sanya Bajaj
Mumbai: Column Inches is the go-to PR and media relations agency, dedicated to amplifying brands and startups alike. Their tailored services encompass strategic PR campaigns, startup guidance, influencer marketing, event PR, crisis communication, and digital media promotion. They prioritize building trust and visibility for their clients in Gurgaon and beyond.
With a proven track record of securing exposure and fostering growth, they ensure that every campaign resonates with the target audience and drives tangible results. Whether it’s crafting compelling narratives, navigating crisis, or harnessing the power of digital media, their experienced team is committed to delivering impactful outcomes for brands.
Indiantelevision.com had an enlightening conversation with Column Inches founder Sanya Bajaj, where she delved into the intricate details of her company.
Edited excerpts
On the inspiration to establish Column Inches and sharing your clientele roster and achievements
The inception of Column Inches was ignited by my profound passion for communications and a fervent aspiration to pioneer a PR agency distinguished by its commitment to innovation, client-centricity, and industry leadership. Drawing upon my extensive experience within the PR realm, I discerned a niche for a boutique agency capable of furnishing bespoke services and tailored strategies aimed to meet the diverse needs of clients spanning myriad sectors.
At Column Inches, our unwavering dedication revolves around furnishing exceptional PR solutions that yield tangible outcomes for our esteemed clientele. Our roster encapsulates a rich tapestry of startups, SMEs, and renowned enterprises across an eclectic array of industries, encompassing technology, healthcare, education, fintech, and beyond.
Our journey has been punctuated by noteworthy milestones and achievements:
Exponential Growth: Since our inception, we’ve experienced meteoric growth, witnessing an impressive surge of 80-100% in our formative years. This trajectory of success has been sustained, with an enviable annual growth rate of 30-35% over the past three consecutive years. Additionally, we have been profitable since day 1.
Industry Acclaim: Our agency’s endeavors have been lauded by esteemed industry authorities, evidenced by accolades such as the ‘PRmoment 30 under 30’ and the ‘Reputation Today- 40 Young Turks’ awards. These distinctions underscore our unwavering commitment to excellence and innovation within the dynamic landscape of PR. Additionally, I have been nominated for the esteemed Social Samosa Superwomen 2024 award and was honored as the Emerging Entrepreneur of the Year at the e4m Women Achievers Summit 2023, further cementing our dedication to driving transformative change and fostering industry-wide recognition.
On the role of influencer marketing playing in modern PR strategies, and integrating it into its services
In modern PR strategies, influencer marketing is pivotal for amplifying brand messaging and engaging target audiences authentically. At Column Inches, we integrate influencer marketing by strategically partnering with influencers whose values align with our clients’ brands. We design targeted campaigns, co-create compelling content, and measure performance meticulously to drive impactful results. Our approach focuses on building long-term relationships with influencers based on trust and transparency, ensuring genuine advocacy and maximum campaign effectiveness. By leveraging the influence and reach of key opinion leaders, we enhance brand visibility, credibility, and reputation, driving tangible business outcomes for our clients.
On elaborating on the startup guidance services offered by Column Inches
Column Inches provides tailored startup guidance services to support emerging businesses Pan-India. Our approach involves strategic planning, media relations, thought leadership, content creation, crisis communication, and networking. We work closely with startups to develop PR strategies aligned with their goals, securing media coverage, positioning founders as thought leaders, and creating engaging content to enhance brand visibility. In times of crisis, we offer rapid response strategies to mitigate reputational damage. Additionally, we facilitate networking opportunities for startups to connect with potential investors and collaborators, fostering growth within the startup ecosystem. Through our comprehensive guidance services, we empower emerging businesses with the tools, resources, and strategic support needed to navigate the competitive landscape and achieve long-term success. Startups appreciate working with our young, energetic team that understands the frugal environments typical in early-stage ventures, ensuring efficient and effective solutions tailored to their needs.
On leveraging online platforms to enhance brand visibility and engagement for its clients
We meticulously curate compelling content, including press releases, articles, and multimedia materials, optimizing them for online dissemination. Our team orchestrates social media campaigns, influencer collaborations, and online events to amplify brand messaging and foster meaningful interactions with target audiences. We harness the power of online PR channels, securing features on reputable websites, blogs, and digital publications to broaden brand exposure. By synergizing traditional PR expertise with digital acumen, we navigate the dynamic digital landscape to elevate client brands, solidify their online presence, and cultivate lasting engagement with audiences.
On challenges you faced while building and growing Column Inches
Building and growing Column Inches posed challenges in talent and client acquisition, and adapting to market dynamics. Overcoming these obstacles required strategic approaches. We fostered a positive work culture to attract top talent, showcasing our commitment to excellence and offering growth opportunities. To build trust with clients, we provided successful case studies, transparent communication, and pilot projects. Flexibility and innovation helped us stay ahead of market trends, ensuring we met evolving client needs. By prioritizing perseverance, strategic planning, and a customer-centric approach, we navigated these challenges and drove the growth of Column Inches.
On trends do you anticipate shaping the future of PR and media relations
Anticipating the future of PR and media relations, Column Inches is preparing to adapt to key trends by prioritizing digital transformation, personalized communication, influencer collaboration, transparency, and AI integration. We are investing in advanced analytics tools to optimize our digital strategies, ensuring effective online engagement and audience targeting. Our team undergoes continuous training to master emerging technologies and trends, enabling us to deliver innovative and tailored PR solutions. Additionally, our commitment to authenticity and transparent communication remains unwavering, fostering trust with stakeholders. By embracing these trends and remaining agile in our approach, Column Inches is poised to thrive in the evolving landscape of PR and media relations.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
