MAM
“Column Inches provides tailored startup guidance services to support emerging businesses Pan-India”: Sanya Bajaj
Mumbai: Column Inches is the go-to PR and media relations agency, dedicated to amplifying brands and startups alike. Their tailored services encompass strategic PR campaigns, startup guidance, influencer marketing, event PR, crisis communication, and digital media promotion. They prioritize building trust and visibility for their clients in Gurgaon and beyond.
With a proven track record of securing exposure and fostering growth, they ensure that every campaign resonates with the target audience and drives tangible results. Whether it’s crafting compelling narratives, navigating crisis, or harnessing the power of digital media, their experienced team is committed to delivering impactful outcomes for brands.
Indiantelevision.com had an enlightening conversation with Column Inches founder Sanya Bajaj, where she delved into the intricate details of her company.
Edited excerpts
On the inspiration to establish Column Inches and sharing your clientele roster and achievements
The inception of Column Inches was ignited by my profound passion for communications and a fervent aspiration to pioneer a PR agency distinguished by its commitment to innovation, client-centricity, and industry leadership. Drawing upon my extensive experience within the PR realm, I discerned a niche for a boutique agency capable of furnishing bespoke services and tailored strategies aimed to meet the diverse needs of clients spanning myriad sectors.
At Column Inches, our unwavering dedication revolves around furnishing exceptional PR solutions that yield tangible outcomes for our esteemed clientele. Our roster encapsulates a rich tapestry of startups, SMEs, and renowned enterprises across an eclectic array of industries, encompassing technology, healthcare, education, fintech, and beyond.
Our journey has been punctuated by noteworthy milestones and achievements:
Exponential Growth: Since our inception, we’ve experienced meteoric growth, witnessing an impressive surge of 80-100% in our formative years. This trajectory of success has been sustained, with an enviable annual growth rate of 30-35% over the past three consecutive years. Additionally, we have been profitable since day 1.
Industry Acclaim: Our agency’s endeavors have been lauded by esteemed industry authorities, evidenced by accolades such as the ‘PRmoment 30 under 30’ and the ‘Reputation Today- 40 Young Turks’ awards. These distinctions underscore our unwavering commitment to excellence and innovation within the dynamic landscape of PR. Additionally, I have been nominated for the esteemed Social Samosa Superwomen 2024 award and was honored as the Emerging Entrepreneur of the Year at the e4m Women Achievers Summit 2023, further cementing our dedication to driving transformative change and fostering industry-wide recognition.
On the role of influencer marketing playing in modern PR strategies, and integrating it into its services
In modern PR strategies, influencer marketing is pivotal for amplifying brand messaging and engaging target audiences authentically. At Column Inches, we integrate influencer marketing by strategically partnering with influencers whose values align with our clients’ brands. We design targeted campaigns, co-create compelling content, and measure performance meticulously to drive impactful results. Our approach focuses on building long-term relationships with influencers based on trust and transparency, ensuring genuine advocacy and maximum campaign effectiveness. By leveraging the influence and reach of key opinion leaders, we enhance brand visibility, credibility, and reputation, driving tangible business outcomes for our clients.
On elaborating on the startup guidance services offered by Column Inches
Column Inches provides tailored startup guidance services to support emerging businesses Pan-India. Our approach involves strategic planning, media relations, thought leadership, content creation, crisis communication, and networking. We work closely with startups to develop PR strategies aligned with their goals, securing media coverage, positioning founders as thought leaders, and creating engaging content to enhance brand visibility. In times of crisis, we offer rapid response strategies to mitigate reputational damage. Additionally, we facilitate networking opportunities for startups to connect with potential investors and collaborators, fostering growth within the startup ecosystem. Through our comprehensive guidance services, we empower emerging businesses with the tools, resources, and strategic support needed to navigate the competitive landscape and achieve long-term success. Startups appreciate working with our young, energetic team that understands the frugal environments typical in early-stage ventures, ensuring efficient and effective solutions tailored to their needs.
On leveraging online platforms to enhance brand visibility and engagement for its clients
We meticulously curate compelling content, including press releases, articles, and multimedia materials, optimizing them for online dissemination. Our team orchestrates social media campaigns, influencer collaborations, and online events to amplify brand messaging and foster meaningful interactions with target audiences. We harness the power of online PR channels, securing features on reputable websites, blogs, and digital publications to broaden brand exposure. By synergizing traditional PR expertise with digital acumen, we navigate the dynamic digital landscape to elevate client brands, solidify their online presence, and cultivate lasting engagement with audiences.
On challenges you faced while building and growing Column Inches
Building and growing Column Inches posed challenges in talent and client acquisition, and adapting to market dynamics. Overcoming these obstacles required strategic approaches. We fostered a positive work culture to attract top talent, showcasing our commitment to excellence and offering growth opportunities. To build trust with clients, we provided successful case studies, transparent communication, and pilot projects. Flexibility and innovation helped us stay ahead of market trends, ensuring we met evolving client needs. By prioritizing perseverance, strategic planning, and a customer-centric approach, we navigated these challenges and drove the growth of Column Inches.
On trends do you anticipate shaping the future of PR and media relations
Anticipating the future of PR and media relations, Column Inches is preparing to adapt to key trends by prioritizing digital transformation, personalized communication, influencer collaboration, transparency, and AI integration. We are investing in advanced analytics tools to optimize our digital strategies, ensuring effective online engagement and audience targeting. Our team undergoes continuous training to master emerging technologies and trends, enabling us to deliver innovative and tailored PR solutions. Additionally, our commitment to authenticity and transparent communication remains unwavering, fostering trust with stakeholders. By embracing these trends and remaining agile in our approach, Column Inches is poised to thrive in the evolving landscape of PR and media relations.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
