Account
ColourCraft bags BBCo digital mandate
MUMBAI: British Brewing Company, or BBCo as it known around town, is one of Mumbai’s gastropubs. With their quintessential British feel, BBC hopes to be a cheeky refresher to people in the city looking for a happy cheer, a cold drink and a warm vibe. It is the understanding of this core philosophy that led to BBCo appointing ColourCraft Studio to take the brand forward on the digital front. ColourCraft Studio was given the digital marketing mandate for the numerous outlets of the brand after a multi-agency selection process.
Commenting on acquiring this distinguished account, CCS Co-founder and Business Director, Aditi Gandhi said, “British Brewing Company is a young and dynamic brand. The faith they have shown in us to create a quirky and energetic voice for their brand is a huge opportunity for us to create large-scale, strategy-driven campaigns to establish BBCo as a name to be reckoned with in the hospitality industry.”
Ajit Dhumal, Director of British Brewing Company, said, “We were looking for a partner who would understand and communicate our core values in an out-of-the-box manner. One of our major requirements in a potential collaboration is that the company’s core values and cultural beliefs align with ours. Most importantly, we were looking at people who have the patience to understand what we’re all about and share the agile and global work culture along with us. We are glad to see the enthusiasm that the team at CCS have for the brand. With this collaboration with ColourCraft Studio we hope to build not only our digital presence but leave a lasting imprint on the f&b industry.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
