MAM
Colors, Sony share 2nd spot
MUMBAI: Colors and Sony Entertainment Television shared the second spot among the Hindi general entertainment (GEC) space in the week ended 29 October as the former saw a 28 GRPs (gross rating points) jump while Set lost 22 GRPs in the week.
As per TAM data for the week 44 (HSM, C&S, 4+), Colors and Set both ended the week with 236 GRPs. Colors was, however, benefitted by the world TV premiere of Salman Khan starrer Ready.
The channel aired Ready twice – at 1 pm and at 8 pm on 23 October, however, despite all the marketing, the film could garner a TVR of 2.4 and 3.1 respectively.
Star Plus, meanwhile, is sticking on top, albeit the channel saw a 43 GRPs drop in the week to close at 273 GRPs (last week 316 GRPs).
Zee TV slid by 24 GRPs and closed the week at number four with 131 GRPs in its kitty while Sab was at number five with 118 GRPs (last week 121).
Imagine TV clocked 61 GRPs (last week 69) and was followed by Star One (40 GRPs) and Sahara One (30 GRPs).
Star Plus Saathiya remained the top watched show during the week with a peak TVR of 5.06. The channel also dominated the top 10 list with four more shows – Iss Pyaar Ko Kyaa Naam Doon (3.42 TVR), Pratigya (3.4 TVR), Yeh Rishta (3.36 TVR) and Diya Aur Baati Hum (3.11 TVR).
Set had three shows in the list – KBC (4.64 TVR), CID (4.11 TVR) and Bade Acche Lagte Hain (3.44 TVR).
Meanwhile, Colors had only two shows – Balika Vadhu (3.87 TVR) and Uttaran (3.47 TVR) in the list.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
