Brands
Colors Queen steps into Hindi cinema with sparkling Masti 4 tie-up
MUMBAI: Colors Queen Cosmetics is adding a touch of glamour to the big screen with its latest Hindi cinema outing in the much-awaited comedy caper Masti 4. The fast-growing beauty brand has revealed details of its on-screen product placements, behind-the-scenes presence and wide visibility across the film’s promotional blitz.
The collaboration felt natural to the brand, thanks to the movie’s vibrant mood and its stylish female cast whose effortless charm mirrors Colors Queen’s own personality. After a successful partnership at the Raabta event with Kangana Ranaut, the brand saw Masti 4 as the ideal moment to leap into mainstream entertainment with confidence.
In the film, actresses are seen using some of Colors Queen’s best-loved favourites including the Sheer Lip Tint, Color Stay Non-Transfer Lipstick and Totally Matte Non-Transfer Lipstick. The products appear across vanity shots, beauty routines and close-ups, slipping neatly into the film’s colourful storyline.
Co-founder Nitin Panjwani said the association brought the brand’s spirit to life, adding that watching the products blend seamlessly into the film has been “incredibly rewarding”. The tie-up, he said, elevates the brand’s mission of making trend-led beauty accessible to all and signals the start of more cinematic collaborations.
Beyond the film itself, Colors Queen enjoyed a strong run across digital promotions, premiere-night visibility, influencer-driven content, trailer spots and behind-the-scenes footage.
By stepping into the world of Hindi cinema, the brand is weaving beauty into cultural storytelling, using cinema’s emotional pull to remind audiences that make-up can be fun, expressive and within easy reach.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
