Brands
Colors Queen adds star shine at Masti 4 fan fest
MUMBAI: Hindi cinema glamour got a fresh coat of colour as Colors Queen Cosmetics turned up the sparkle with an exclusive meet and greet featuring the cast of Masti 4. It was beauty, banter and Hindi cinema all in one swirl, creating a lively evening where stars, fans and creators came together in full technicolour spirit.
The energetic session saw Vivek Oberoi, Riteish Deshmukh, Aftab Shivdasani, Elnaaz Norouzi, Ruhi Singh and Shreya Sharma meeting fans, posing for photos and diving into rapid fire games. The excitement was dialled up with makeup themed Q and A rounds and a special Colors Queen photo booth for giveaway winners who snagged the chance to interact with the cast.
Colors Queen Cosmetics co-founder Nitin Panjwani, said the event mirrored the playful mood of Masti 4 and the brand’s own colourful, expressive identity. He added that the collaboration celebrated individuality and affordable glamour, bringing the spirit of Colors Queen alive in an interactive setting that connected fans, creators and the film’s stars.
Immersive product zones showcased the brand’s newest launches, including the red cushion foundation, gloss bomb lip luminizer, gloss bomb stick and grip primer. Guests could swatch, snap photos and share instant feedback. A social media giveaway on Instagram and Snapchat added to the buzz, with one lucky winner taking home an iPhone 17 Pro.
The partnership signals the beginning of Colors Queen’s deeper dive into Hindi cinema driven marketing, setting the stage for future collaborations and campaigns. By blending beauty with stardom, the brand transformed the Masti 4 meet up into a celebration of confidence, colour and self expression, reaffirming its strong place in India’s modern beauty culture.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
