Ad Campaigns
Colors Kannada Cinema to live telecast ISL Season 5
MUMBAI: Hero Indian Super League (ISL) – India’s premier football league, set to kick off on 29 September 2018, has launched its national campaign titled #FanBannaPadega.
The campaign puts football fans at the heart of the experience and their role in helping Indian football grow. With the upcoming season of the ISL, fans have the opportunity to show their love for Indian and global footballing talent on display.
Football globally has never been about who wins and who loses, it is about the sense of belonging and the unconditional support and loyalty towards the sport. India is an emerging football-loving nation, with loyalties divided at marquee global leagues/tournaments, but ISL gives them the opportunity to come together to celebrate India’s footballing revolution. Thus, the campaign for season five is a call out to all football fans at large to come together for Indian football – #FanBannaPadega.
Commenting on the launch of the campaign, a Star India spokesperson said, “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season five is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign, bringing football fans in the country together to support their heroes, their team, and their nation.
#FanBannaPadega will be supported by an extensive 360 degree execution plan that will be spread across the across the country through ATL, BTL activities, TV, print, radio, OOH and social media. Following the national campaign roll out, there will be specific market campaign to build on the local club support.
Hero ISL season five will be broadcast in six different languages – English, Hindi, Tamil, Malayalam, Bengali and Kannada, While five languages will be on the Star Sports network, the Kannada feed will air on the newly launched Colors Kannada Cinema. On the digital, front the league will also be live streamed on Hotstar and Jio TV. It will also see the debut of Star Sports 3, Wherein the ISL will be exclusively broadcast in Hindi.
The Indian football journey has come a long way, a journey which began with the nation, in unison, singing “Lets Football” in 2014. The past four years has not only seen the Indian national football team enter the Top 100 in FIFA Men’s rankings but has also seen India hosting its first ever FIFA tournament (FIFA U-17 World Cup India 2017), Indian national team qualifying for the AFC Asian Cup 2019 and Indian U16 and U20 teams making the country proud with some strong performances during their exposure trips to Europe and other parts of the world.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
