MAM
College Vidya launches online education day
MUMBAI: Talk about a smart move, India just got its own Online Education Day! In a first-of-its-kind initiative, College Vidya has declared October 25 as Online Education Day, turning its foundation day into a nationwide celebration of digital learning, inclusion, and innovation.
The idea? To honour the millions of learners, educators, and universities driving India’s online learning revolution, and to spotlight how technology has made higher education more accessible than ever. The Noida-based platform hopes the initiative will grow into an annual, sector-wide observance, with future recognition from national education bodies like UGC and AICTE.
For its debut edition, College Vidya invited online universities across India to join in with student stories, video messages, and scholarship collaborations, all echoing a shared vision of credible, learner-centric digital education.
“Online education has become the great equaliser, opening doors for millions who once stood outside the classroom,” said College Vidya founder and COO Rohit Gupta. “If electricity and the internet can reach every pincode, so should quality education. This day celebrates that belief.”
Beyond the celebrations, the platform continues to walk the talk, having disbursed Rs 4.7 crore in financial aid so far and recently announcing 50 per cent subsidies for transgender learners, making higher education truly inclusive.
With its lively ‘Learner Stories’ campaign and a symbolic cake-cutting spree across the country, College Vidya’s Online Education Day wasn’t just a nod to the digital age, it was a heartfelt reminder that learning has no limits when powered by connection, compassion, and a good Wi-Fi signal.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
