Digital
Collective Artists Network appoints Kshitij Mehta to lead Motion Pictures and Ratpack Stories
MUMBAI: Collective Artists Network is tightening its grip on original storytelling. The talent and content powerhouse has appointed Kshitij Mehta to lead its motion pictures business, alongside Ratpack Stories, its film-focused production arm under Collective Studios.
The move places Mehta, a partner at the company, at the helm of Collective’s end-to-end film slate, spanning development, literary, casting and execution. Ratpack Stories sits alongside Terribly Tiny Tales and Historyverse within Collective Studios, the group’s unified content studio housing its original IP ambitions.
Ratpack Stories has been positioned as Collective’s filmmaker-first banner, backing creator-led, commercially ambitious projects for both theatrical release and streaming platforms. Mehta’s expanded remit is to build a focused production engine that taps into Collective’s talent ecosystem while collaborating closely with the wider industry.
Announcing the appointment, Vijay Subramaniam, founder and group ceo of Collective Artists Network, said, “Kshitij has been instrumental in shaping how we think about films and long-term creative partnerships. As we build Collective Studios into a home for distinct storytelling verticals, it was important for Ratpack Stories to have clear leadership and intent. Kshitij brings both creative instinct and operational clarity to that role.”
Mehta said the focus would remain firmly on intent-led cinema. “Ratpack Stories is about backing strong voices and building films with intent and ambition. Leading motion pictures alongside Ratpack allows us to approach projects more cohesively, from talent to storytelling to execution, while staying true to the kind of work we want to put into the world.”
The appointment underscores Collective Artists Network’s broader strategy of building sharply defined content verticals under Collective Studios, each with clear leadership and creative mandate — and signals that its film ambitions are no longer experimental, but structural.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
