MAM
Colgate’s new Herbal White promises ‘pearl-like teeth’
MUMBAI: FMCG major Colgate Palmolive has launched its oral-care toothpaste Colgate Herbal White with a core brand promise of offering “pearly white teeth naturally”.
The launch of Colgate Herbal White is being supported by a 360-degree campaign including TV, outdoor advertising, in-store promotions and consumer-contact programmes. The merchandising and displays will continue to feature the mascot “Gillu-the beaver”.
Colgate’s strategy is to capitalise on two emerging trends – the growing consumer preference for herbal products and the emerging demand for an additional whitening benefit. Colgate Herbal White is an extension of the other herbal brand portfolio.
According to a press release, Colgate Herbal White with lemon extracts, eucalyptus, calcium, minerals and mint offers consumers a whole new brushing experience for sparkling white teeth. The release claims that the unique formulation has made the product a global success.
While unveiling Colgate Herbal White, a Colgate spokesperson said, “As the Number one oral care provider, we are continually looking for ways to strengthen our leadership by understanding and meeting consumers’ evolving needs and preferences. Our research has shown strong consumer demand for a whitening benefit from their toothpaste in addition to the fundamental requirements of strong, healthy teeth. Colgate Herbal White has been launched in response to this need.”
Colgate Herbal White will retail in new lemon-green cartons with Colgate’s trademark herbal motif. It will be available in 50 grams (Rs 12.50), 100 grams (Rs 25), 200 grams (Rs 45) packs across the country.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
