MAM
Colgate ups ad spends by 32% in Q1 FY’13
MUMBAI: Personal care and oral care product manufacturer Colgate-Palmolive has increased its advertising spend by 32 per cent in the three-month period ended 30 June 2012.
The company spent Rs 837.2 million on advertising in the quarter, compared to Rs 634.1 million a year ago.
Colgate’s net sales stood at Rs 7.36 billion, up 20.45 per cent over the corresponding quarter of the previous fiscal (Rs 6.11 billion). The net profit for the quarter stood at Rs 1.17 billion, as against Rs 1 billion for the year-ago period, recording a 17 per cent increase.
For Q1 FY’13 Colgate achieved a volume growth of 11 per cent and enhanced its leadership position in the toothpaste category to 54.5 per cent volume market share for the period from 12 January to 12 June from 52.4 per cent for the same six months last year.
The flagship brands, “Colgate Dental Cream”, “Active Salt”, “MaxFresh”, “Colgate Sensitive” and “Colgate Total”, were the chief contributors to this growth, the company said. The company strengthened its position in the toothbrush category and grew its market share to 38.2 per cent from 36.3 per cent.
The launch of Colgate Plax Fresh Tea in the fourth quarter of FY’12 helped the company gain momentum in the mouthwash category for the quarter under review.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
