MAM
Colgate-Palmolive Q1 ad spend up 42.34% to Rs 988 mn
MUMBAI: FMCG major Colgate-Palmolive India has amplified its ad spends by 42.34 per cent during the quarter ended June 2011, as it launched a series of new products during the three-month period.
The company spent Rs 987.9 million on advertising and sales promotion in the quarter under review, compared with Rs 694 million a year ago.
Colgate-Palmolive India launched products in its various categories namely Colgate Sensitive Pro-Relief Toothpaste, Colgate 360 Sensitive Pro-Relief Toothbrush, Colgate Plax Sensitive Mouthwash and Colgate Plax Complete Care Mouthwash.
A heavy launch quarter had an impact on the expenses and the company posted a 17.66 per cent drop in net profit to Rs 1 billion, from Rs 1.22 billion in the earlier year.
Total revenue during the quarter rose 14.49 per cent to Rs. 6.29 billion, up from Rs 5.5 billion a year ago.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
