Brands
Colgate Dental Cream rises as top brand in BARC week 37 rankings
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019.
Top Advertisers:
Minor changes were noticed in the BARC ratings in week 37. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained in the top two slots with 143015 and 109810 ad insertions, respectively.
Godrej Consumer Products Ltd and Procter & Gamble interchanged their last week’s position to rank third and fourth, respectively. They had made 45585 and 37797 insertions. ITC Ltd climbed up three ranks to stand fifth with 34665 insertions.
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Top Brands:
Colgate Dental Cream was the top advertiser on television in week 37, with 11797 insertions. Policybazaar.com came second with 10817 ad insertions.
The third and fourth spots were acquired by Kalyan Jewellers and Trivago, as they made 9946 and 9673 insertions, respectively. Last week’s top performer, Lizol came in fifth with 9645 insertions.
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Rank |
Brands |
Insertions |
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Week 37 |
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1 |
COLGATE DENTAL CREAM |
11797 |
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2 |
10817 |
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3 |
KALYAN JEWELLERS |
9946 |
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4 |
TRIVAGO |
9673 |
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5 |
LIZOL |
9645 |
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6 |
9530 |
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7 |
DETTOL LIQUID SOAP |
9525 |
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8 |
HARPIC BATHROOM CLEANER |
8896 |
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9 |
HARPIC 10/10 |
8768 |
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10 |
DETTOL ANTISEPTIC LIQUID |
8703 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
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Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
