Brands
Cold, cashmere who? Dollar turns up the heat with a sharper winter layer
MUMBAI: As winter tightens its grip across India, Dollar Industries Limited is making sure staying warm does not mean dressing dull. The innerwear major has rolled out its latest Winter Collection, combining everyday practicality with a cleaner, more tailored look through its Dollar Thermals and Dollar Ultra Premium Thermals.
Designed for consumers who want warmth without the waddling effect, the new range focuses on fit as much as function. The thermals come with 0 percent shrinkage, ensuring the silhouette stays intact long after repeated washes. Crafted from premium fleece fabrics, the collection promises consistent insulation and day-long comfort, while keeping the profile sleek enough to sit neatly under winter layers.
At the top end sits the Dollar Ultra Premium Thermals, made using 100 percent Super Comb Siro Clean Cotton Yarn. The emphasis here is on softness, durability and reliable heat retention. Specialised processing ensures minimal shrinkage and a longer life cycle, positioning the range as a season-long staple rather than a short-term fix.
According to Dollar Industries Limited managing director Vinod Kumar Gupta the collection is a response to how winterwear expectations are changing. “Consumers want warmth without compromising on style. Our winter portfolio reflects that shift, offering products that work across different climates while maintaining comfort and aesthetics,” he said.
The collection also leans into variety. With classic U-cuts, sharper V-necks and snug high-neck designs, the line-up caters to different layering needs and personal styles. Importantly, it spans men’s, women’s and kids’ ranges, turning thermals into a family affair rather than an afterthought purchase.
Price points are kept deliberately accessible. Dollar Thermals are priced between Rs 350 and Rs 500, while the Ultra Premium range sits slightly higher at Rs 450 to Rs 600. The products are available across select retail outlets nationwide, the brand’s official e-commerce store and major online marketplaces.
As winterwear becomes less about hiding under bulk and more about smart layering, Dollar’s latest drop signals a clear intent: to stay warm, look sharp and keep things comfortably within budget.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
