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CoinSwitch ropes in Havas Media Group India as media AOR
Mumbai: Following a highly competitive multi-agency pitch, Havas Media Group India has bagged the integrated media mandate of India’s largest crypto investing app, CoinSwitch. This is the first major win for Havas Media Group India in the Southern market this year.
The mandate includes both offline and online duties of CoinSwitch and will be handled out of the Bangalore office, led by Havas Media managing partner – South Saurabh Jain, said the statement.
“Crypto assets are a gateway to the future decentralised world, aka Web 3.0. Today’s digital-savvy Indians are willing to experiment with this emerging asset class,” commented CoinSwitch chief business officer Sharan Nair. “At CoinSwitch, as part of our mission to ‘make money equal for all,’ we are committed to improving user awareness and helping them make informed investment decisions using various mediums. We are delighted to partner with Havas Media. Their strategic, audience-centric, meaningful media approach will strengthen the effectiveness of our investor education initiatives, as we evolve into a wealth-tech destination of choice for Indians.”
CoinSwitch has raised $260 million in Series C funding from Coinbase Ventures and Andreessen Horowitz (a16z) in September 2021, to become India’s most valued crypto unicorn at a valuation of $1.9 billion. In January, the company crossed 15 million registered users and now plans to deliver diverse investment options to its growing customer base.
“We are proud to add a leading wealth tech unicorn CoinSwitch, that is helping users on their investment journey with crypto,” stated Havas Media Group India CEO Mohit Joshi. “We look forward to partnering the brand in their next phase of growth and building awareness, and reaching the right audiences using Havas’s proprietary tools, Meaningful Brands & Media Experience (Mx).”
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
