Ad Campaigns
CoinDCX launches #KnowBitcoin campaign
Mumbai: CoinDCX, India’s leading and most valued crypto exchange is proud to introduce its latest initiative, the ‘Know Bitcoin’ educational campaign. This campaign, meticulously crafted to span various print and online channels, aims to redefine perceptions surrounding Bitcoin and highlight its emergence as a formidable asset class.
CoinDCX’s ‘Know Bitcoin’ campaign fosters a broader understanding and adoption of Bitcoin as a viable investment asset. The campaign integrates a diverse mix of media and non-media platforms, including print, digital, social media, community engagement, on-ground activations, and other digital assets. Leveraging partnerships with prominent influencers amplifies its impact, all centered around the key message of ‘#KnowBitcoin.’ This public interest initiative will run for two months and has been created by the brand’s in-house creative team.
India, currently leading in crypto adoption, serves as the backdrop for this campaign, echoing the sentiment that skepticism often transforms into acceptance with knowledge and experience. Targeting Indian adults aged 25-45, the campaign’s inaugural theme focuses on Bitcoin’s evolution into a prominent asset class, characterized by exponential growth.
CoinDCX’s objective with ‘Know Bitcoin’ is to empower individuals with comprehensive knowledge about Bitcoin, encouraging them to embrace the opportunities presented by the rapidly evolving investment landscape. This campaign gains heightened significance as Bitcoin surpasses its all-time high after two years, maintaining its position above $70,000. Furthermore, recent developments such as the launch of Bitcoin spot ETFs by prominent financial institutions, underscore Bitcoin’s growing legitimacy and appeal as an investment vehicle.
*A Bitcoin ETF is a financial product that tracks the price of Bitcoin and allows investors to gain exposure without owning the crypto directly.
“Education has been a cornerstone of our strategy. Over the past five years, CoinDCX has launched numerous educational initiatives, such as DCX Learn, Namaste Web3, and Community City Chapters, ensuring both in-person and online outreach across every corner of India. ‘Know Bitcoin’ aligns with CoinDCX’s commitment to educating the masses about Web3 and its potential for Young India. Through our educational initiatives, we have already reached millions, and ‘Know Bitcoin’ will enable us to scale our impact further,” said CoinDCX COO Mridul Gupta.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
