MAM
CoinDCX appoints Kiran Vivekananda as chief of public policy & government affairs
MUMBAI: Crypto company CoinDCX has strengthened its senior leadership team by appointing Kiran Vivekananda as chief of public policy and government affairs to lead the company’s public policy and government affairs initiatives. In his new role, Vivekananda will lead CoinDCX’s Public Policy function, working closely with regulators and industry stakeholders and helping drive a positive narrative for the crypto industry in India.
Vivekananda joins CoinDCX from Dream Sports Inc, where he was the chief policy officer and was responsible for driving advocacy efforts for the online gaming industry. He comes in with the rich experience of over two decades. Earlier, he worked with Uber India, HCL Infosystems, to name a few.
CoinDCX co-founder & CEO Sumit Gupta said, “We are delighted to have Kiran lead our public policy portfolio. Kiran’s deep expertise in developing public policy strategies will strengthen our efforts to push the Indian crypto industry mandate and represent the industry at relevant forums”.
Speaking on the appointment, Vivekananda said, “I look forward to working towards supporting a progressive policy and regulatory environment for the crypto industry”. He further added, “The Indian VDA market is the second-largest in the world and I believe that this presents a tremendous opportunity for India to lead the world in the technology-driven digital innovation in the crypto/ Web 3.0 space. I will leverage my experience in addressing concerns of regulators and in driving positive narratives/use cases of the crypto/blockchain technology”.
According to CoinDCX, it continues to strengthen its talent pool and is hiring across functions as it continues to build innovative products and services for the users. Safety and compliance continue to take centre stage as the company is committed to doubling down its efforts in the Indian market. CoinDCX has been working closely with all stakeholders who can help position crypto in the mainstream of India’s digital economy.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
