Brands
CoinDCX announces brand association with Amitabh Bachchan
Mumbai: Crypto exchange platform CoinDCX has brought onboard superstar Amitabh Bachchan as its first-ever brand ambassador.
Through this collaboration, CoinDCX wants to increase awareness around crypto and popularise crypto as an emerging asset class. Bachchan will be the face of the brand’s new campaign, which will focus on popularising crypto as an asset class, said the company in a statement.
“Being a crypto investor himself and having launched his own NFT (Non-fungible token) recently, Mr Bachchan is well-versed with the crypto space,” said CoinDCX co-founder and CEO Sumit Gupta. “His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us.”
The crypto market is worth more than $ two trillion in India and this is set to increase with more and more Indian investors exploring new investment opportunities and adopting crypto asset class as an option that is futurist and can provide good returns. CoinDCX wants to ensure that crypto is accessible to everyone, said the statement.
“Mr Bachchan has always been way ahead of his time, whether doing movies or making investment decisions, his personality perfectly resonates with our brand values. With this campaign, we aim to reach out to a wider audience and educate the masses about crypto as an asset class,” Gupta further said.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
