MAM
CogMat bags Oxemberg’s digital mandate
MUMBAI: The formal clothing brand of Siyaram Oxemberg has handed over the digital and social media duties to digital media marketing agency CogMat.
The brand‘s creative duties are handled by Mumbai-based advertising agency 81, while the media buying duties are handled by Prachar.
An official spokesperson from the agency said, “CogMat has been awarded duties of website development, ad campaign management, SEO, social media marketing and online reputation management. Our approach on leveraging Social and Digital as a platform to build a strong community of brand lovers is what worked in our favour.”
A dedicated team shall handle website development, social+ORM and ad management The account win comes on the back of a formal pitch called by the brand in Mumbai which saw participation from 10 digital agencies including CogMat. CogMat presented a detailed plan of what Oxemberg as a brand must focus on since they are new entrants in the digital space.
CogMat is a digital media agency based in Mumbai and Hong Kong. It works with companies from industry verticals such as education, luxury hospitality, financial services, FMCG and Retail.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
