MAM
Coca-Cola launches Sprite Ice
BANGALORE: After rolling out new brands in the soft drink and juice segments this year, Coca-Cola has now come up with a new product, Sprite Ice in India. Sprite Ice offers a taste of lemon and lime.
Sprite Ice has been launched in two pack sizes- the 600 ml blue colored dimple bottle and the 200 ml full sleeved option, sold at Rs 18 and Rs 7 respectively.
This new launch is aimed to further enhance the market leadership position of Coca-Cola India, with Sprite regular being the fastest growing CSD in the country, claims Coca-Cola.
The company has drawn an aggressive consumer activation campaign to market Sprite Ice in the country. The 360 degree marketing plan includes airing of TV commercials on leading channels. The TV campaign conceptualized and shot by Ogilvy & Mather, Worldwide, highlights the extreme Icy cooled sensation experienced by a Sprite Ice drinker.
Other marketing activities, which include organizing road shows including extensive experiential sampling sessions in schools and colleges, will be further backed by a range of internet & SMS contests.
Coca-Cola India senior V-P Vipul Saurabh said, “This year, we have already rolled out new initiatives on both the product and packaging innovations in our key categories like the carbonated soft drinks, juices, tea and coffee and will continue to provide more refreshing options in the next two months.”
Sprite Ice is already available in Canada, Belgium, Italy, France, Mauritius, Malaysia, Hong Kong, Australia, Singapore, Thailand, an official statement adds.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
