MAM
Coca-Cola launches ‘My Water’ programme to mark with ‘World Environment Day’
MUMBAI: On account of the ‘World Environment Day’ today ( 3 June), Coca Cola India in an endeavour to do its bit, has introduced their new programme titled ‘My Water’ in Bangalore.
‘My Water’, is essentially an awareness programme on water
conservation, targeting students from fifteen schools in Bangalore. The programme was initiated in April. The programme includes implementation of rooftop rainwater harvesting systems in five schools across Bangalore.
It was introduced keeping the following objectives in mind:
a.. Creating a sense of responsibility among students towards water conservation
b. Providing an informed basis for their proactive efforts
c. Inspiring them to take action towards implementing water conservation devices in their school premises
d. Implementing rooftop rainwater harvesting systems groundwater recharge systems in these five schools in Bangalore.
Implementation activity of the project has been taken up by the Kendriya Vidyalayas at NAL, IISC, Hebbal, ASC Centre and CRPF Yelanhanka. Each of these schools have identified a team comprising ten students and one teacher, who would be instrumental in creating awareness among students in their respective schools on need for water conservation. These students would also understand the methodology for rooftop rainwater harvesting, groundwater recharge and in turn would disseminate this information to a much larger audience.
This Coca Cola India, is also a collaborative effort of TERI and M/S Farmland Rain Harvesting Systems. Personnels from TERI have already analysed and discussed the requisite project implementation methodology with the ‘My Water’ groups in each of these schools. The awareness campaign would commence in July 2005, once the schools reopen for the academic year 2005-2006.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
