MAM
Coca-Cola India Southwest Asia appoints Greishma Singh as vice president of marketing
Mumbai: Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) announced Greishma Singh as vice president of marketing effective 1 Sept 2024. She was most recently vice president of Customer and Commercial Leadership (C&CL) for the INSWA OU.
Greishma will succeed Arnab Roy, who was recently named Global Category President, Coca-Cola Trademark.
“Across her roles, Greishma has been a high-impact leader with a reputation for collaboration and inspirational people leadership,” stated Coca-Cola India Southwest Asia president Sanket Ray. “She has had significant wins most recently as the leader of C&CL driving key commercial initiatives and partnerships with customers and we are excited to see her move into lead marketing.”
Greishma has been with The Coca-Cola Company for a little over 15 years. During this time, she has held roles of increasing responsibility across Marketing, Strategy and C&CL in Australia and India. In her most recent role in India, she enabled Coca-Cola India to deliver revenue leverage while holding affordable price points, ramping up distribution to an all-time high and shaping the business to build a competitive advantage in critical emerging channels offline and online.
Prior to rejoining INSWA, as part of the South Pacific Business Unit, Greishma held a variety of roles in marketing – delivering strong outcomes across various brands like Glaceau, Vitaminwater, and Powerade. She then moved into the strategy function, holding roles across business intelligence and planning. She completed her tenure in South Pacific heading the Strategy & Insights team for the Business Unit and leading the definition and implementation of the long-term growth strategy for the system in Australia.
Greishma joined the company in 2008. Over the years she has displayed a strong grounding in entrepreneurial accountability and has fostered a sense of passion for high-performing teams.
Greishma received her MBA from the Indian School of Business, Hyderabad and has a bachelor’s degree from Colorado College.
In her new role, she will continue to be based in India along with her family.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
