MAM
Coca-Cola India launches ad campaigns for ‘Sunfill Home Maker’ offer
MUMBAI: Coca-Cola India has launched a promotional campaign for its ‘Sunfill Home Maker’ offer .
The offer which is open for over a two-month period across the country, is being promoted through a 20-second TV commercial that portrays individual members of a family, each in problematic situation, being helped by the lady of the house and Sunfill.
Interestingly, Sunfill’s position as the brand that continues to bring moments of joy to the entire family has been reinforced with a new theme ad called Skooty( currently being aired on all national channels).
The ad shows how Sunfill helps the housewife turnaround a tricky family situation into a happy occasion for all involved. The ad portrays an everyday situation tackled by the lady of the house in a creative manner, all displayed with a great sense of humor in the interactions between the mom, dad and the child. Both the commercials have been created by McCann Erickson .
According to the release, to avail the offer, consumers need to buy a 200 gram Sunfill family pack and scratch the accompanying card to win attractive Videocon products like television sets, refrigerators, air conditioners, washing machines and other consumer electronic goods.
There are 10 bumper prizes and 125 individual prizes on offer as part of this promotion. Each of the 10-bumper prizes includes a microwave oven with built-in-FM radio, a color TV, a refrigerator, an air conditioner, a washing machine, a DVD player, a home theatre system, a water purifier and a vacuum cleaner. The individual prizes comprise either a washing machine, or a color TV, or a refrigerator. In addition to these prizes, a free glass is also being offered with every Sunfill family pack, the release adds.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
