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Coca-Cola Blak to make its worldwide debut in 2006
MUMBAI: The Coca-Cola Company will be launching a new Coca-Cola and coffee fusion drink called Coca-Cola Blak in January in France.
France will be the first of many key markets – including the United States – where the drink will be launched in 2006.
Coca-Cola Blak’s blend has a balance of the taste of Coca-Cola and natural flavors, with real coffee.
The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example of how the company reaches out to new audiences and addresses new beverage occasions.
“Coca-Cola Blak is not just a flavor extension. It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured. We believe we have created a new category of soft drink — an adult product in a carbonated beverage — and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break,” said The Coca-Cola Company vice president global core brands Marc Mathieu.
The worldwide launch will be supported by television, print, outdoor and in-store communication. Advertising and creative for Coca-Cola Blak will be developed locally and regionally.
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Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
