Brands
Co ordination pays Off as Juliet Dresses the everyday win
MUMBAI: If getting dressed is now a lifestyle decision, Juliet has clearly read the room. Juliet, one of India’s most trusted everyday fashion labels, is tightening its grip on the women’s wear market by doubling down on a category that is quietly dominating wardrobes: effortless co-ords. As women increasingly favour pieces that work harder across longer days, the brand’s comfort-led matching sets are emerging as a go-to solution for style without stress.
Juliet’s co-ords are designed with how women actually live and dress, not just how fashion looks on paper. The silhouettes balance ease and polish, flattering a wide range of body types while allowing freedom of movement. Built to move easily from home to outdoors, the sets reflect the realities of work-from-home routines, quick errands, casual meetings and travel days where comfort can no longer be optional.
The range itself is broad and deliberately versatile. From clean monochromes and soft pastels to bold prints, florals, stripes and seasonal motifs, the collection offers visual variety without losing coherence. Styles include crop tops with wide-leg trousers, tunic-style tops with leggings, oversized shirts paired with shorts, capsule co-ords and flexible separates. Fabrics such as breathable cotton blends and lightweight modal are chosen with India’s climate in mind, keeping wearability front and centre.
What sets the line apart is its plug-and-play appeal. Slip into a co-ord, add sneakers, sandals or slides, and the outfit is done. Many pieces are also designed for layering and mix-and-match use, extending their shelf life across seasons and occasions. It is fashion that works quietly in the background, rather than demanding constant styling effort.
Juliet’s continued focus on co-ords mirrors a larger shift in consumer behaviour towards clothing that is functional yet stylish, simple yet considered. By prioritising versatility and comfort without sacrificing visual appeal, the brand is reinforcing its relevance in everyday wardrobes and proving that, in modern fashion, coordination is not just convenient, it is commercially smart.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
