MAM
CNN stretches reach among the affluent Asians
HONG KONG: CNN is continuing to build cachet among the well heeled Asians. Its audiences earned US$79.9 billion in the past year according to the latest Pan Asia Cross Media Survey (PAX 2002/03).
The results of the full-year survey also show CNN’s continued leadership of the news genre for the seventh consecutive year. More viewers tuned in than all other international news and business channels combined.
PAX 2002/03, conducted by Synovate from July 2002 to June 2003, reveals that CNN is the leading channel for the top management group and business decision makers. It attracted 39 per cent more top management in Asia than the next most targeted channel for this elite group. An official release adds that PAX also showed that CNN excels in the broader PAX demographic groups, with no channel reaching more viewers in total than CNN.
Turner International Asia Pacific senior VP ad sales Nick Morgan said, “For the seventh year running, CNN leads the field in reaching this region’s most affluent consumers. Synovate’s 2003 PAX results underline yet again, that CNN is essential viewing. Busy, successful people who don’t have time for television, make time for CNN, in order to stay informed.”
Turner International Asia Pacfic’s Research VP Duncan Morris added, “Based on the PAX survey findings for the top 10 Asia Pacific markets in income terms, it’s clear that CNN remains the most targeted means of reaching a high proportion of the region’s more affluent, mobile and successful people. We continue to rely on Synovate’s PAX survey for it is thorough and continuous coverage of these difficult-to-reach demographic groups. This is something that other measurement methods are not equipped to do.”
CNN also continues to be the channel of choice for frequent business travelers. PAX 2002/03 reveals that CNN is the most effective channel in attracting these hard-to-reach viewers. The new results from PAX show that CNN viewers accounted for 28 per cent more business hotel nights than the next most watched channel.
The survey sample universe consisted of business decision-makers, top management and affluent adults aged between 25 and 64 in the surveyed markets. PAX 2002/03 is the first full year of continuous tracking, providing an annual database updated quarterly to show the trends over time.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
