MAM
CNN hits the streets for marketing ‘Eye on India’
NEW DELHI: In a unique marketing road show activity called ‘Express Yourself’, CNN branded vehicles are travelling around three Indian cities – Delhi, Mumbai and Bangalore – encouraging youth to express their views on issues relevant to them.
Coinciding with CNN’s week-long Eye on India: Generation Next, the innovative travelling exhibit is also distributing flyers that soliciting opinion on topics ranging from what it is like to be young in India today, the importance of religion, caste, arranged marriages, what makes the youth proud to be Indian.
Eye on India: Generation Next is being promoted extensively through an aggressive, 360 degree marketing campaign, a press note from the channel says.
It explains that with the aim of generating awareness and drive appointment viewing, the campaign includes a comprehensive mix of trade and consumer advertising, both in print and online; promotional television spots on CNN’s Asia Pacific and Europe/Middle East / Africa feeds; online consumer contests, etc.
CNN’s Eye on India focusses on India’s growing youth population. More than half a billion people under the age of 25 or one in 12 people in the world is a young Indian, and CNN’s week of special programming trains the spotlight on this demographic. This edition of Eye on India will include a series of special programmes on CNN, along with highlights of Indian youth in various segments of life, in business, sports, industry, etc.
The programme kicked off on 18 March, and the channel hopes this will provide CNN’s global audiences a comprehensive look at the country’s youth.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
