MAM
CNN clicks with Konica Minolta in online campaign
MUMBAI: News broadcaster CNN International has launched Digital Biz. This is an online initiative in association with Konica Minolta looking at the impact of cutting edge technology on business. Digital Biz appears on CNN’s international website, http://edition.cnn.com/specials/2006/digitalbiz and provides a look at the world of digital business with news, analysis and features on areas including blogging, personal and business technology and gadgets and even gaming.
Within the Digital Biz section, Konica Minolta’s six-month ad campaign features branding and sponsorship exposure that drives traffic to their own website, The Future is Here, as part of the company’s drive to draw attention to their digital business.
CNN ad sales Asia Pacific VP William Hsu says, “This partnership allows Konica Minolta to reach an upscale audience across one of the world’s most successful and popular online platforms. CNN has consistently offered the audience of well-travelled business decision-makers that advertisers seek and we are delighted to work alongside Konica Minolta to this end”.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
