MAM
CNN clicks with Konica Minolta in online campaign
MUMBAI: News broadcaster CNN International has launched Digital Biz. This is an online initiative in association with Konica Minolta looking at the impact of cutting edge technology on business. Digital Biz appears on CNN’s international website, http://edition.cnn.com/specials/2006/digitalbiz and provides a look at the world of digital business with news, analysis and features on areas including blogging, personal and business technology and gadgets and even gaming.
Within the Digital Biz section, Konica Minolta’s six-month ad campaign features branding and sponsorship exposure that drives traffic to their own website, The Future is Here, as part of the company’s drive to draw attention to their digital business.
CNN ad sales Asia Pacific VP William Hsu says, “This partnership allows Konica Minolta to reach an upscale audience across one of the world’s most successful and popular online platforms. CNN has consistently offered the audience of well-travelled business decision-makers that advertisers seek and we are delighted to work alongside Konica Minolta to this end”.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
