Ad Campaigns
CNN and Hyundai launch campaign honoring changemakers and visionaries
Mumbai: CNN International Commercial (CNNIC) and Hyundai Motor company are partnering to launch a cross-platform campaign celebrating extraordinary success stories worldwide. This collaboration features a blend of branded content, advertising, and sponsorship, bringing Hyundai Motor’s mission of ‘Progress for Humanity’ to life through engaging storytelling for CNN’s global audiences.
The campaign’s branded content includes two films by CNNIC’s global brand studio, Create, showcasing Hyundai Motor’s commitment to sports. In the first film, Australian surfer and Hyundai ambassador Laura Enever, a Guinness World Record holder, raises awareness for female surfers and advocates for the sport’s future. Through a documentary-style approach, Enever’s story empowers young female surfers to follow their dreams.
Hyundai Motor will also sponsor Visionaries, an editorial series airing across CNN International’s TV, digital, and social platforms from November through April. Visionaries will highlight leaders in fields like art, business, technology, and sports, aligning with Hyundai’s goal of promoting quality of life. The series, hosted by CNN’s high-profile correspondents and anchors, will showcase stories of people shaping a better world.
‘We are excited to collaborate with Hyundai Motor Company on this inspiring campaign that underscores our shared commitment to spotlight the diversity of inspiring leaders across different fields of importance who have each pioneered change for the better,” said CNN International Commercial, senior vice president, Cathy Ibal. “Through our authentic storytelling and a rich mix of branded content and the editorial series, we hope the compelling stories we shared will inspire CNN’s global audiences and spark meaningful conversations.”
The first Visionaries episode aired on 2 November, featuring Olympic champions Simone Biles and Jordan Chiles on handling pressure, alongside former PepsiCo CEO Indra Nooyi discussing balancing motherhood with leadership.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
