MAM
CMGalaxy and Sociowash revolutionise performance campaigns with automation
Mumbai: CMGalaxy, a marketing automation platform that makes brands self-reliant for lead generation and marketing data analysis needs is thrilled to announce its partnership with Sociowash, an integrated advertising agency to revolutionize performance campaigns and reporting automation for brands.
In an ever-evolving digital landscape, agencies like Sociowash constantly seek innovative solutions to drive better results for their clients. Partnering with CMGalaxy grants Sociowash access to a diverse array of tools and features, tailored to enhance lead generation, analyze marketing data, and fulfill intelligence needs more efficiently. Sociowash can provide real-time insights and analytics by automating reporting processes, saving time and enabling data-driven decisions. Additionally, with CMGalaxy’s cost optimization tools, Sociowash can effectively manage budgets to ensure optimal results for their clients.
Commenting on the association, CMGalaxy MD of CMRSL, the parent company Dhaval Gupta said, “We are thrilled to embark on this journey with Sociowash, a trusted partner known for its innovative approach to integrated advertising. Together, we are committed to revolutionizing performance campaigns and reporting automation, empowering brands to thrive in today’s competitive landscape.”
Sociowash co-founder Pranav Agarwal said, “At Sociowash, we’ve always believed in the power of combining creativity, cutting-edge technology, and strategic thinking to add value for our clients. This collaboration strengthens our commitment to innovation and excellence, opening exciting new doors for the success of our partners.”
With the combined strengths of CMGalaxy’s marketing automation platform and Sociowash’s integrated advertising solutions, brands can look forward to achieving unprecedented success in their marketing endeavors.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
