MAM
Club Méditerranée reveals a new global brand campaign
MUMBAI: Club Med, a French resort chain, has announced a complete rebranding that focuses on offering a relevant, modern view of Club Med.
The brand has launched a new worldwide campaign in order to communicate the same.
Saatchi & Saatchi + Duke is the creative agency that has worked on the campaign.
According to the agency, the objective of the campaign is to illustrate the superiority of Club Med through its strong points: the ‘extraordinary‘ variety of its activities, linked to its all-inclusive concept along with happiness that each customer can experience in Club Med though universal metaphors.
Club Med Country-Manager India Vijay Sharma said, “We are in the business of happiness and our service centricity is our uniqueness. This new brand campaign is to highlight this unique proposition of all inclusive holiday where we offer plethora of activities and moments to our guests to redefine their idea of happiness. The aim is also to underline our premium holiday offering in a clutter of variety of other hotel options.”
The rebranding concept involves highlighting sixteen metaphors in creative, whose dreamlike dimension harnesses the power of imagination, enabling customers to communicate the intensity of the sensations and emotions.
The rebranding will be revealed across deployed 47 markets and translated into 22 languages. For the launch, Club Med has mixed online and offline media plan for many of their markets. Leveraging on the 2008 campaign that personified the new upscale positioning of Club Med 2013 campaign will move on to the next stage to exemplify the Club Med spirit, the company said.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
