Ad Campaigns
Club FM’s ‘Bucketlist Challenge’ campaign for World Heart Day
Mumbai: Club FM, Kerala’s radio station, launched the ‘Club FM Bucketlist Challenge’ for World Heart Day, focusing on the rise in heart attacks among people under 40, where 25 per cent of cases occur in this age group. The campaign aimed to raise awareness about heart health while engaging listeners.
For two days, RJs across six Club FM stations asked listeners, “What’s on your bucket list before turning 40?” Callers shared goals like traveling, buying homes, starting businesses, and pursuing creative passions. On World Heart Day, RJs revisited these conversations, urging listeners to add heart health to their bucket lists, with the message: “Don’t just chase your dreams—take care of your heart, too.”
Club FM partnered with hospitals in Kerala, where cardiologists provided expert advice, emphasising the importance of regular check-ups and healthy living. The campaign extended to social media with RJs conducting vox pop interviews, meeting listeners in person to discuss their bucket lists, and highlighting heart health as a vital goal.
Additionally, Club FM hosted a live CPR demonstration at a Kannur mall, showing how to respond during a heart attack. The performance highlighted the need for quick action and proper CPR techniques, delivering a strong message on heart health and emergency response.
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For advertisers and clients, this campaign was yet another example of how Club FM consistently brings fresh, topical, and socially relevant content to its listeners, making it a powerful platform for brands to connect with their audiences memorably.
Club FM extended its heartfelt thanks to Kerala’s hospital groups: Apollo Adlux, Lifeline, Neyyar Medicity, KIMS Sreechand, and Aster MIMS, for partnering with them this heart day.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
