MAM
CloudTV flips the switch on connected TV ads
MUMBAI: CloudTV has kicked off its entry into the adtech game with the launch of a new Connected TV (CTV) advertising platform — and it’s not going solo. The company has partnered with Magnite, the world’s largest independent sell-side ad platform, to unlock access to its 12 million+ screen footprint across India.
With OTT consumption booming and linear TV losing steam, CloudTV’s move is perfectly timed. The platform promises brands direct access to high-value, lean-in audiences via a suite of features powered by Magnite’s SpringServe — from Programmatic Guaranteed (PG) deals to Private Marketplaces (PMPs) and dynamic Real-Time Bidding (RTB).
The new ad platform also comes with a sleek microsite for media buyers, offering a front-row seat to inventory, insights, and integration opportunities. It’s a pitch for advertisers chasing the holy grail of reach, relevance, and ROI in a fragmenting screen economy.
CloudTV’s play is clear: get advertisers thinking beyond traditional TV buys and lean into the power of smart screens — one programmatic ping at a time.
MAM
Mahindra Finance launches #HerVerse poetry campaign for Women’s Day
Spoken-word initiative amplifies real voices of women employees through co-created poetry.
MUMBAI: Mahindra Finance just turned Women’s Day into a mic drop because when women’s real stories hit the stage, even the boardroom starts listening. Mahindra Finance has launched #HerVerse, a powerful spoken-word poetry campaign to mark International Women’s Day 2026. The initiative moves beyond symbolic gestures by bringing authentic experiences, journeys and voices of women employees across the organisation to the forefront through original poetry.
The campaign was built through a co-creation process where poets engaged in direct, one-on-one conversations with women employees from diverse roles and geographies frontline to leadership. These personal narratives of ambition, resilience, challenge, growth and solidarity shaped every line of the poems presented.
HerVerse is designed as original intellectual property that will return annually with fresh voices and new verses, creating a living archive of women’s stories within the organisation.
The campaign reflects Mahindra Finance’s commitment to shifting from one-day celebrations to sustained, authentic representation amplifying the diversity and depth of women’s lived realities at work.
In a world where women’s voices are often heard but not always truly listened to, #HerVerse doesn’t just celebrate, it hands the microphone to the women who live the story every day, proving that the most powerful verses are the ones written from real experience.
