MAM
CloudTV flips the switch on connected TV ads
MUMBAI: CloudTV has kicked off its entry into the adtech game with the launch of a new Connected TV (CTV) advertising platform — and it’s not going solo. The company has partnered with Magnite, the world’s largest independent sell-side ad platform, to unlock access to its 12 million+ screen footprint across India.
With OTT consumption booming and linear TV losing steam, CloudTV’s move is perfectly timed. The platform promises brands direct access to high-value, lean-in audiences via a suite of features powered by Magnite’s SpringServe — from Programmatic Guaranteed (PG) deals to Private Marketplaces (PMPs) and dynamic Real-Time Bidding (RTB).
The new ad platform also comes with a sleek microsite for media buyers, offering a front-row seat to inventory, insights, and integration opportunities. It’s a pitch for advertisers chasing the holy grail of reach, relevance, and ROI in a fragmenting screen economy.
CloudTV’s play is clear: get advertisers thinking beyond traditional TV buys and lean into the power of smart screens — one programmatic ping at a time.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
