MAM
Clinic Plus celebrates the powerful bond between Mothers and Daughters on Daughter’s Day with #MeriBetiStrong
MUMBAI: Recognizing the central role mothers play in building their daughters into strong individuals, Clinic Plus launched a heartening #MeriBetiStrong campaign to celebrate their relationship on Daughter’s Day. Focused on addressing the need for change in society, which has been traditionally rooted in patriarchy, the campaign by Clinic Plus depicts how mothers across cultural and social backgrounds are using their own experiences to create strong foundations for their daughters, and inspiring them grow into better, stronger versions of themselves.
Conceptualized and created in association with Ogilvy India, #MeriBetiStrong beautifully captures subtle nuances of the bond through conversations between different duos where the mother, while braiding her daughter’s hair, reminisces over the many roles she has played through her years, and advices her daughter on how she could accomplish those differently – with greater forte against all odds. The daughter listens intently, further underlining the formidable connection between the two!
Harman Dhillon, Vice President, Hair Care, Hindustan Unilever said, “Our purpose at Unilever is to make sustainable living commonplace. As a Company, we have three strong beliefs – Brands with Purpose Grow, Companies with Purpose Last and People with Purpose Thrive. We recognise that the biggest impact we can have on the society is through our purpose-driven brands.
Clinic Plus recognizes that a mother plays the most pivotal role in the early formative years of her daughter, and she can truly shape her thinking. It is the voice of many mothers who instil strength and belief in their daughters every day. With the #MeriBetiStrong movement, Clinic Plus is sowing a powerful, yet transformational seed in society – one that will inspire and bind mothers across India irrespective of ethnicities, regions, religions and cultures to raise their daughters strong. We are positive that every small push in the right direction will go a long way in changing the way our country raises its daughters”
Added Anurag Agnihotri, Executive Creative Director, Ogilvy India (West), “Girls are not born weak – societal conditioning makes them so! Right from childhood the noise around how to walk, sit, dress, and even when and whom to marry results in conditioning so pervasive, that they forget their own strength. Only one voice has the power to stop this, and that is the mothers’! only she can make sure her daughter grows up strong. Infact a mother’s wish that her daughter become stronger than her is so natural that it’s almost a truism. With this simple thought, our work tries to dismantle restricting mindsets not just in society but also among mothers and daughters themselves.”
Released on YouTube on 21st September 2019, #MeriBetiStrong hopes to ignite meaningful conversations around the lessons of strength that need to be imparted to daughters in their formative years.
Brands
Apple CEO Tim Cook to step down after 15 years, John Ternus to take over
Leadership shake-up sees long-time hardware chief step up from September
CUPERTINO: Apple has confirmed that chief executive officer Tim Cook will step down from his role and transition to executive chairman, with senior vice president of hardware engineering John Ternus set to take over as CEO from September 1, 2026.
The transition, approved unanimously by the board, marks a carefully planned leadership shift at one of the world’s most valuable companies. Cook will remain CEO through the summer, working closely with Ternus to ensure a smooth handover before moving into his new role, where he will continue to support Apple and engage with policymakers globally.
In a memo to employees, Apple CEO Tim Cook reflected on his 15-year tenure, recalling the moment Steve Jobs asked him to step into the role. “It was an emotional and challenging moment for all of us at Apple,” he wrote, adding that the company’s core values, from simplicity and innovation to a commitment to improving lives, remain unchanged.
Explaining his decision, Cook said the company’s strong roadmap and future outlook made this the right time for a transition. “I have never been more optimistic about Apple’s future,” he noted, while announcing Ternus as his successor. He described Ternus as “a visionary in his own right” with “remarkable integrity” and the right leader to guide Apple into its next phase.
Cook said, “John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honour.”
Ternus, in his own note to employees, struck a steady, execution-focused tone. Ternus said, “It has been such a privilege to lead the hardware engineering team… I still plan to be very hands-on,” signalling continuity rather than a strategic reset.
As part of the leadership reshuffle, Ternus will step away from leading hardware engineering, with Tom Marieb taking over the role. Marieb will report to Johny Srouji, who assumes an expanded position as chief hardware officer, aligning hardware development more closely with Apple’s silicon and technology teams.
Cook also used his memo to thank employees, calling them “the most remarkable people in the world” and crediting them for building Apple into what it is today. A town hall has been scheduled at the Steve Jobs Theater to discuss the transition further.
The leadership change also sees Arthur Levinson move to the role of lead independent director, while Ternus joins Apple’s board.
Cook’s tenure has been defined by massive growth and expansion, with Apple’s market value rising from around $350 billion in 2011 to $4 trillion, alongside the launch of new product categories and a booming services business. Ternus, a 25-year Apple veteran, has played a central role in shaping the company’s hardware roadmap, from iPhone and Mac to newer innovations in materials and sustainability.
The transition signals a generational shift, but not a dramatic change in direction. If anything, both memos point to continuity, discipline and a belief that Apple’s next chapter will be built on the same values that shaped its last.
