Digital
“Clients can expect a seamless and intuitive experience when using AGenC’s platform”: Rishabh & Shruti
Mumbai: AGenC made its much anticipated debut on 6 April, marking a dawn of transformative content creation and management. Operating on a monthly subscription basis, AGenC’s pioneering platform grants subscribers access to a treasure trove of features and assets. Clients can unleash their imagination by generating up to 30 ideas monthly, with the flexibility to tailor settings with each renewal. Moreover, for those seeking extra campaign creation support, AGenC’s unique token system offers on-demand access to supplementary idea generation.
The agency promises a seamless and intuitive journey for clients, empowering them to unlock their creative prowess and achieve unparalleled success in their marketing endeavors. Whether crafting compelling ad campaigns, devising captivating social media content, or generating engaging blog posts, AGenC emerges as the quintessential AI marketing partner, propelling businesses toward new realms of innovation and prosperity.
Indiantelevision.com caught up with the co-founders Rishabh Kapoor & Shruti Mohan, who offered deeper insights into their agency.
Edited excerpts
On the significance of AGenC’s official launch on 6 April in the realm of content creation and management
AGenC’s official launch on 6 April signifies a new era in content creation and management, with the introduction of a cutting-edge AI-powered marketing partner. This launch brings about a transformative shift in the industry by providing unparalleled speed, efficiency, and creativity to clients. With the introduction of AGenC, the focus shifts from scaling and execution activities to unleashing human creativity, while AI handles the scaling and optimization aspects.
On leveraging advanced AI and Machine Learning technologies to benefit its clients
AGenC harnesses advanced AI and Machine Learning to revolutionize creativity in marketing. By marrying AI technology with human ingenuity, it empowers businesses to focus on crafting compelling narratives while AI handles campaign execution, scaling, and optimization.
Operating on a flexible monthly subscription model, AGenC offers clients access to a plethora of features. Subscribers can unleash their creativity with up to 30 ideas per month and adjust settings to meet evolving needs. With a unique token system, AGenC provides on-demand idea generation for additional campaign creation. This flexibility allows clients to scale marketing efforts as required.
AgenC enables users to unlock their creative potential and go bigger with their idea and drive success across multiple touch points. AGenC ensures consistent brand tonality while speaking to diverse audiences in a personalized, localised and relevant manner.
In its initial rollout, Phase 1 of AGenC introduces a comprehensive approach to content communication for all platforms providing text support across various domains. With AI precision, AGenC enables brands to effectively engage with a multitude of audiences, adjusting messaging to suit demographics, locations, and consumer behaviors. Overall, AGenC facilitates personalized and contextually relevant brand communication, fostering meaningful connections with audiences on a more intimate level which is the absolute need of the hour. Blanket targeting is ineffective and ends up burning a hole in our pockets with skyrocketing ad spends with outputs that aren’t justified.
On the subscription model offered by AGenC, and what features does it grant to subscribers
AGenC functions under a monthly subscription framework, offering clients an array of features and resources. Subscribers have the capacity to create up to 30 ideas monthly. This subscription model provides adaptability, permitting clients to modify settings with each renewal to align with their changing requirements and goals.
There are 3 subscription packages with pricing ranging between 50k to 1.5L per month. Clients can choose a subscription tier based on their needs, with each tier allowing the onboarding of a minimum of 5 brands under one subscription account. This structure provides flexibility and scalability to accommodate diverse client requirements.
Can you explain how AGenC’s token system works for clients requiring extra campaign creation
AGenC empowers marketers to amplify and enhance their ideas by relieving the challenges of execution. By entrusting AI with the tasks of scaling and optimization, marketers can dedicate their efforts to developing captivating narratives and innovative strategies. Additionally, AGenC mitigates creative exhaustion by simplifying the coordination of various platforms and their unique touchpoints, enabling marketers to uphold uniformity and significance across channels.
On the kind of experience clients can expect when using your platform
Clients can expect a seamless and intuitive experience when using AGenC’s platform, AGenC empowers marketers to focus on making ideas bigger and more creative by taking away the burden of execution hassles. The platform enables clients to achieve scale and maintain flawless consistency across multiple touchpoints and platforms, ensuring that their brand universe is maintained while speaking to different target audiences in a personalized and contextually relevant manner. With AI handling scaling and optimization, marketers can devote their energy to crafting compelling narratives and strategies. Moreover, AGenC helps prevent creative fatigue by streamlining the management of content execution across multiple platforms and their distinguished touchpoints, allowing marketers to maintain consistency and relevancy across channels. Your 2 monthly long efforts of ideating, curating and executing a campaign will be done in mere minutes with AGenC.
On Phase 1 of AGenC launch cover within its ecosystem
In its initial rollout, Phase 1 of AGenC introduces a comprehensive approach to content communication for all platforms providing text support across various domains. With AI precision, AGenC enables brands to effectively engage with a multitude of audiences, adjusting messaging to suit demographics, locations, and consumer behaviors. Overall, AGenC facilitates personalized and contextually relevant brand communication, fostering meaningful connections with audiences on a more intimate level.
On enabling brands to speak to different target audiences in a personalized and contextually relevant manner
Marketing communication has been broken down into mathematical formulas to foster personalized and localized communication, AGenC’s Choice & Input model allows clients to tailor communications to specific brand needs. This model enables users to choose touchpoints, define target groups, outline brand verticals, and set communication objectives, ensuring a tailored approach to content creation.
Digital
Govt tightens the screws on AI content with sharper IT rules
New norms bring labelling mandates and faster compliance timelines for platforms
NEW DELHI: Govt has moved sharply to police the fast-expanding world of AI content, amending its IT rules to formally regulate synthetically generated media and slash takedown timelines to as little as two hours.
The Union ministry of electronics and information technology (MeitY) notified the changes on February 10, with the new regime set to kick in from February 20, 2026. The amendments pull AI-generated content squarely into India’s intermediary rulebook, widening due-diligence, takedown and enforcement obligations for digital platforms.
At the heart of the change is a legal clarification: “information” used for unlawful acts now explicitly includes synthetically generated material. In effect, AI-made content will be treated on par with any other potentially unlawful information under the IT Rules.
Platforms must also step up user warnings. Intermediaries are now required to remind users at least once every three months that violating platform rules or user agreements can trigger immediate suspension, termination, content removal or all three. Users must also be warned that unlawful activity could invite penalties under applicable laws.
Offences requiring mandatory reporting, including those under the Bharatiya Nagarik Suraksha Sanhita, 2023 and the Protection of Children from Sexual Offences Act, must be reported to authorities.
AI-generated content defined
The amendments introduce the term “synthetically generated information”, covering audio-visual material that is artificially or algorithmically created, modified or altered using computer resources in a way that appears real and could be perceived as indistinguishable from an actual person or real-world event.
However, routine and good-faith uses are carved out. Editing, formatting, transcription, translation, accessibility features, educational or training materials and research outputs are excluded so long as they do not create false or misleading electronic records.
Mandatory labelling and metadata
Intermediaries enabling AI content creation or sharing must ensure clear and prominent labelling of such material as synthetically generated. Where technically feasible, the content must carry embedded, persistent metadata or provenance markers, including unique identifiers linking it to the generating computer resource.
Platforms are barred from allowing the removal or tampering of these labels or metadata, a move aimed at preserving traceability.
Fresh duties for social media firms
Significant social media intermediaries face tighter obligations. Users must be required to declare whether their content is AI-generated before upload or publication. Platforms must deploy technical and automated tools to verify these declarations.
Once confirmed as AI-generated, the content must carry a clear and prominent disclosure flagging its synthetic nature.
The takedown clock speeds up
The most dramatic shift lies in timelines. The compliance window for lawful takedown orders has been cut from 36 hours to just 3 hours. Grievance redressal timelines have been halved from 15 days to 7.
For urgent complaints, the response window shrinks from 72 hours to 36. In certain specified cases, intermediaries must now act within 2 hours, down from 24.
Platforms are required to act swiftly once aware of violations involving synthetic media, whether through complaints or their own detection. Measures can include disabling access, suspending accounts and reporting matters to authorities where legally required.
Importantly, the government has clarified that removing or disabling access to synthetic content in line with these rules will not jeopardise safe-harbour protection under Section 79(2) of the IT Act.
The message is unmistakable. As AI blurs the line between real and fabricated, the state is racing to keep pace. For platforms, the era of leisurely compliance is over. In India’s digital marketplace, synthetic content now comes with very real consequences.
