Digital
“Clients can expect a seamless and intuitive experience when using AGenC’s platform”: Rishabh & Shruti
Mumbai: AGenC made its much anticipated debut on 6 April, marking a dawn of transformative content creation and management. Operating on a monthly subscription basis, AGenC’s pioneering platform grants subscribers access to a treasure trove of features and assets. Clients can unleash their imagination by generating up to 30 ideas monthly, with the flexibility to tailor settings with each renewal. Moreover, for those seeking extra campaign creation support, AGenC’s unique token system offers on-demand access to supplementary idea generation.
The agency promises a seamless and intuitive journey for clients, empowering them to unlock their creative prowess and achieve unparalleled success in their marketing endeavors. Whether crafting compelling ad campaigns, devising captivating social media content, or generating engaging blog posts, AGenC emerges as the quintessential AI marketing partner, propelling businesses toward new realms of innovation and prosperity.
Indiantelevision.com caught up with the co-founders Rishabh Kapoor & Shruti Mohan, who offered deeper insights into their agency.
Edited excerpts
On the significance of AGenC’s official launch on 6 April in the realm of content creation and management
AGenC’s official launch on 6 April signifies a new era in content creation and management, with the introduction of a cutting-edge AI-powered marketing partner. This launch brings about a transformative shift in the industry by providing unparalleled speed, efficiency, and creativity to clients. With the introduction of AGenC, the focus shifts from scaling and execution activities to unleashing human creativity, while AI handles the scaling and optimization aspects.
On leveraging advanced AI and Machine Learning technologies to benefit its clients
AGenC harnesses advanced AI and Machine Learning to revolutionize creativity in marketing. By marrying AI technology with human ingenuity, it empowers businesses to focus on crafting compelling narratives while AI handles campaign execution, scaling, and optimization.
Operating on a flexible monthly subscription model, AGenC offers clients access to a plethora of features. Subscribers can unleash their creativity with up to 30 ideas per month and adjust settings to meet evolving needs. With a unique token system, AGenC provides on-demand idea generation for additional campaign creation. This flexibility allows clients to scale marketing efforts as required.
AgenC enables users to unlock their creative potential and go bigger with their idea and drive success across multiple touch points. AGenC ensures consistent brand tonality while speaking to diverse audiences in a personalized, localised and relevant manner.
In its initial rollout, Phase 1 of AGenC introduces a comprehensive approach to content communication for all platforms providing text support across various domains. With AI precision, AGenC enables brands to effectively engage with a multitude of audiences, adjusting messaging to suit demographics, locations, and consumer behaviors. Overall, AGenC facilitates personalized and contextually relevant brand communication, fostering meaningful connections with audiences on a more intimate level which is the absolute need of the hour. Blanket targeting is ineffective and ends up burning a hole in our pockets with skyrocketing ad spends with outputs that aren’t justified.
On the subscription model offered by AGenC, and what features does it grant to subscribers
AGenC functions under a monthly subscription framework, offering clients an array of features and resources. Subscribers have the capacity to create up to 30 ideas monthly. This subscription model provides adaptability, permitting clients to modify settings with each renewal to align with their changing requirements and goals.
There are 3 subscription packages with pricing ranging between 50k to 1.5L per month. Clients can choose a subscription tier based on their needs, with each tier allowing the onboarding of a minimum of 5 brands under one subscription account. This structure provides flexibility and scalability to accommodate diverse client requirements.
Can you explain how AGenC’s token system works for clients requiring extra campaign creation
AGenC empowers marketers to amplify and enhance their ideas by relieving the challenges of execution. By entrusting AI with the tasks of scaling and optimization, marketers can dedicate their efforts to developing captivating narratives and innovative strategies. Additionally, AGenC mitigates creative exhaustion by simplifying the coordination of various platforms and their unique touchpoints, enabling marketers to uphold uniformity and significance across channels.
On the kind of experience clients can expect when using your platform
Clients can expect a seamless and intuitive experience when using AGenC’s platform, AGenC empowers marketers to focus on making ideas bigger and more creative by taking away the burden of execution hassles. The platform enables clients to achieve scale and maintain flawless consistency across multiple touchpoints and platforms, ensuring that their brand universe is maintained while speaking to different target audiences in a personalized and contextually relevant manner. With AI handling scaling and optimization, marketers can devote their energy to crafting compelling narratives and strategies. Moreover, AGenC helps prevent creative fatigue by streamlining the management of content execution across multiple platforms and their distinguished touchpoints, allowing marketers to maintain consistency and relevancy across channels. Your 2 monthly long efforts of ideating, curating and executing a campaign will be done in mere minutes with AGenC.
On Phase 1 of AGenC launch cover within its ecosystem
In its initial rollout, Phase 1 of AGenC introduces a comprehensive approach to content communication for all platforms providing text support across various domains. With AI precision, AGenC enables brands to effectively engage with a multitude of audiences, adjusting messaging to suit demographics, locations, and consumer behaviors. Overall, AGenC facilitates personalized and contextually relevant brand communication, fostering meaningful connections with audiences on a more intimate level.
On enabling brands to speak to different target audiences in a personalized and contextually relevant manner
Marketing communication has been broken down into mathematical formulas to foster personalized and localized communication, AGenC’s Choice & Input model allows clients to tailor communications to specific brand needs. This model enables users to choose touchpoints, define target groups, outline brand verticals, and set communication objectives, ensuring a tailored approach to content creation.
Digital
Maharashtra partners OpenAI, Sarvam AI to boost state’s tech ecosystem
State to set up dedicated AI department and roll out frontier technology policies
MUMBAI: Maharashtra is set to become a primary hub for artificial intelligence following the 2026–27 Budget announcement. chief minister Devendra Fadnavis confirmed that the state has signed letters of intent with global giant OpenAI and national pioneer Sarvam AI to integrate advanced technology into the state’s economic and administrative framework.
The collaboration with OpenAI and Sarvam AI marks a shift towards adopting cutting-edge generative tools for governance. These partnerships, alongside MoUs with IIT Bombay and BharatGen, are designed to create a robust ecosystem for research and innovation. The move signals the state’s intent to bring together global technology leaders and domestic research institutions to accelerate the development and adoption of artificial intelligence across sectors.
Regarding the strategic intent of these alliances, chief minister Fadnavis stated, “With the objective of making the State’s Information Technology and Artificial Intelligence sector dynamic, letters of intent have been signed with globally and nationally reputed institutions like OpenAI and Sarvam AI to facilitate the Information Technology and Artificial Intelligence sector in the state.”
To manage these high-level partnerships and ensure effective implementation, the government is establishing an independent department of electronics, Information technology, and artificial intelligence. The new department will function with a dedicated commissionerate and specialised technical manpower, enabling faster decision-making, improved coordination, and stronger accountability in executing technology-driven initiatives.
The state also plans to introduce special policies aimed at strengthening its position in emerging technology sectors. These policies will focus on advancing Maharashtra as a global hub for frontier technologies such as artificial intelligence, quantum computing, drones, autonomous vehicles, and deep technology.
According to the chief minister, “The state government plans to introduce special policies to develop Maharashtra as a world-class hub for frontier technologies such as Artificial Intelligence, quantum computing, drones, autonomous vehicles and deep technology.”
Artificial intelligence is already being integrated into the state’s governance framework. A collaboration with Microsoft has led to the development of MahaCrimeOS AI, a platform that has reportedly reduced police investigation times by 80 per cent across 23 police stations in Nagpur. The initiative demonstrates how AI-driven tools can significantly enhance law enforcement efficiency and data analysis capabilities.
The government is also working toward building a fully digitised administrative ecosystem. Plans are underway to achieve complete digitisation of land transactions and implement electronic office systems across departments, paving the way for a paperless government. In addition, a pilot project will introduce AI-powered solutions in 75 selected villages to improve infrastructure, governance efficiency, and overall quality of life in rural areas.
To strengthen digital infrastructure and data protection, the state also intends to establish an advanced data centre in Nagpur. This facility will be designed to safeguard sensitive and sovereign information while supporting large-scale digital services and government platforms.
These initiatives form part of Maharashtra’s broader cyber security and digital transformation strategy aligned with the Viksit Maharashtra 2047 vision. By partnering with global and domestic technology leaders such as OpenAI and Sarvam AI, the state aims to build a secure, future-ready digital ecosystem that enhances citizen services, supports innovation, and strengthens India’s position in emerging technologies.
