MAM
Classmate All-Rounder (CAR) embraces NEP’s vision in 2764 schools for holistic development
Mumbai: Classmate a notebook brand with unmatched product quality and a strong commitment to partnering with students in their journey of learning and development, today organized the annual Classmate All-Rounder National Grand Finale in Delhi. Bringing alive the Government’s New Education Policy 2020, Classmate Allrounder was conceived and designed as a multi-skill inter-school challenge and a credible accreditation platform for the holistic skill development of students. In the 2023 edition, CAR was held over the last few months engaging 4.5 lakh students from 2764 schools, across 33 cities in the country.
Academics, CBSE director Joseph Emmanuel, the torch bearer of the National Education Policy in schools across graced the event as the chief guest. The occasion was also enriched by the presence of esteemed judges who have exhibited proficiency in diverse fields, such as Saina Nehwal (Former world no.1 Badminton player and currently training new talent), Swanand Kirkire (multi-faceted writer, actor, playback singer and 3 times National award winner) and Sangeeta Phogat (wrestler and dance show participant), who extended words of encouragement to all the finalists and winners.
Aligned with the recommendations of the National Education Policy 2020, which emphasizes experiential, discussion-based, discovery-oriented, and enjoyable education, Classmate Allrounder aims to nurture students toward versatile skill development beyond academics. The CAR Platform, a novel Intellectual Property developed by Classmate, serves as a nurturing ground for school students to showcase multiple skills including general knowledge, writing, physical fitness, group discussion, public speaking, creativity and performing arts.
The challenge consisted of competitions in these multiple skills conducted across three rounds—School, City and National Finals. After rigorous evaluation of these multiple skills, students were awarded All-rounder scores, which are national percentile-based scores. This system aims to motivate students to benchmark themselves against their peers, making the All-rounder score an aspirational achievement to include on their resumes. The program also introduces the Star School Rating, assessing schools based on overall student participation in the All-rounder event, individual student scores and school infrastructure facilities. It encourages schools to develop comprehensive infrastructure, fostering a culture of innovation, interactive learning, flexibility, and practical application.
Speaking about CAR and the National Finale, ITC Ltd chief executive of the education and stationery products business division Vikas Gupta said, “I extend my heartfelt congratulations to all the winners of the CAR Challenge, and I wish every participant an educational journey filled with self-discovery, development of well-rounded capabilities and having a fulfilling learning experience. With a focus on these new ways of learning and recognizing students for their all-around accomplishments, along with rewarding schools that prioritize holistic development, Classmate Allrounder strives to establish an ecosystem where holistic development takes precedence. Classmate is dedicated to playing a key role in bringing the vision of the National Education Policy to fruition and fostering the comprehensive growth of students across India.”
“The guiding motto of Classmate is “Enjoy Learning,” and we aspire to be a constant companion in the learning journey of India’s student population. Our commitment involves close collaboration with CBSE, ICSE, state and other education boards. Classmate is dedicated to celebrating students and recognizing the unique potential within each child,” Gupta added.
Along with All Rounder, Classmate brings to life it’s motto of enjoying the learning and growth of students, through its entire range of other offerings, like Origami notebooks that encourage creativity and critical thinking, augmented reality notebooks educating students on important STEM concepts in an engaging immersive format, the Interaktiv Artscape, to let students unleash the true artist in them, and the new Myclassmate app, providing engaging games for skill development & capability-building.
MAM
Oracle India appoints Prabhjot Minhas as Senior Director & Head of Marketing
Seasoned tech marketer to drive brand strategy and demand generation in key growth market.
MUMBAI: Oracle India has just upgraded its marketing engine with a powerful new driver because when you’re navigating the fast lane of cloud and enterprise technology, you need someone who knows how to accelerate with precision. Prabhjot Minhas has been appointed as Senior Director and Head of Marketing at Oracle India. In her new role, she will lead strategic marketing initiatives, strengthen brand positioning, and accelerate demand generation to support the company’s business expansion across the country.
Minhas brings with her over 15 years of rich experience in marketing leadership across global technology organisations. She joins Oracle from Autodesk, where she served as Head of Marketing for India & SAARC, successfully steering regional marketing strategy and growth initiatives. Prior to that, she held key roles at SAP Concur, Teradata, and SAP, building deep expertise in brand building, digital marketing, and enterprise demand generation.
Her appointment highlights Oracle India’s continued focus on bolstering its market presence and enhancing customer engagement in one of the world’s most promising technology markets.
From crafting sharp brand campaigns to generating serious demand in the enterprise space, Prabhjot Minhas has spent her career making complex technology feel approachable and exciting. Now at Oracle, she gets the chance to help millions of Indian businesses see the cloud not just as technology, but as a genuine growth partner.
In the competitive world of enterprise software, where every brand is fighting for mindshare, Oracle has clearly decided it’s time to turn up the volume on its marketing playbook.
