MAM
Citizen Dentsu consolidates under Dentsu Communication
MUMBAI: Dentsu India has announced that its social communication division Citizen Dentsu will be consolidated under Dentsu Communication.
Launched in April 2009, Citizen Dentsu aims at government and semi-government clients, as well as creating corporate social responsibility (CSR) programmes for its corporate customers.
The media communication conglomerate aims to build Citizen Dentsu as a ‘Centre of Knowledge’ with specialised skill sets and strategic capabilities that would address the specific sector requirements and focus on building currency for causes, and thereby deliver value-added communication solutions for social clients.
The agency has also got Rajendra Singh on board as senior vice president.
Dentsu India Group EC Rohit Ohri said, “Our investment is going to be on ‘innovations’, so as to create currency for social issues. I’m delighted to have Rajendra Singh on board to lead this new initiative.”
Dentsu Communications CEO Arijit Ray added, “Our endeavour has been to put together a team with the right mix of cross-category and cultural learning and passion for social marketing. I am sure Rajendra and his team will strive towards building and crafting simple and breakthrough solutions that will add value to various community groups and stakeholders.”
Singh’s last tenure was with JWT, where he worked for 10 years. Apart from a set of mainstream clients, Singh has headed JWT’s social communications division called Thompson Social for five years. He has worked on a multitude of social programmes, from issues like HIV/Aids, Polio, child health and safe motherhood, health and hygiene to causes such as environment, education, food safety and drug usage for clients like UNICEF, World Bank and Nike Foundation.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
