MAM
ChyronHego appoints Neil Foster as COO and CFO
MUMBAI: With an aim of continuing its global growth both organically and through acquisitions, ChyronHego’s has appointment Neil Foster as chief operating officer and chief financial officer. Foster will be based at the ChyronHego headquarters in Melville, New York reporting directly to the company’s president and CEO Johan Apel.
“We’re very privileged to welcome Neil to our senior management team as we continue to deepen and scale our operations in support of our continued expansion in global markets,” said Apel. Adding further, “With his rich experience in executive-level management at high-profile, global enterprises, Neil will play a valued leadership role in our rapidly growing company.”
Foster brings to ChyronHego more than 25 years of executive experience in various strategic, operational, financial, and corporate development roles at the nexus of media, technology, and entertainment.
“I am thrilled to join ChyronHego and Johan’s team at this exciting time in the company’s evolution,” Foster added. “With innovative products and services that empower graphics and data for the broadcast and sports industries, ChyronHego is well-positioned as a leader in one of technology’s most attractive vertical markets for software applications. I’m looking forward to applying my strategic, operational, and financial expertise to help ChyronHego create value for shareholders.”
Prior to joining ChyronHego, he served as executive vice president, operations, for Take-Two Interactive Software Inc. He has also held a number of roles in the recorded music business, including executive vice president, finance and operations, for the Columbia/Epic Label Group of Sony Music Entertainment, and co-president of Sony Music Entertainment Canada. Foster’s early career included positions at McKinsey & Company Inc. and PricewaterhouseCoopers.
MAM
Axis Bank launches ‘Dil Se Open – ASLI KYC’ campaign
Bank shifts from compliance to genuine customer connection through five heartfelt films.
MUMBAI: Axis Bank has just taken KYC from paperwork to people-work because when bankers truly know their customers, even the forms start smiling. Axis Bank is setting a new benchmark in brand storytelling with its latest campaign, ‘Dil Se Open – ASLI KYC’. More than a marketing push, the initiative signals a cultural shift within the bank, empowering employees to move from reactive service to proactive engagement.
The campaign builds on the long-running ‘Dil Se Open’ philosophy, rooted in warmth, empathy, kindness, positivity and openness. Since 2018, these values have shaped Axis Bank’s approach to forging deeper customer relationships.
The new chapter infuses this foundation with greater proactiveness. Through five evocative films, KYC is elevated from a regulatory checklist into a storytelling platform that reveals the human side of banking. Each story shows bankers proactively uncovering unspoken dreams and aspirations, then matching them with suitable solutions.
The films cover diverse scenarios: a banker stepping into the world of a wildlife photographer to recommend appropriate insurance; learning Sanskrit to connect with an elderly customer under the Silver Linings programme; researching a restaurant’s surroundings to enable expansion via a collateral-free loan; studying Gen Z preferences to support a fashion designer’s international plans through Trade & Forex Services; and analysing a dentist’s needs to facilitate a new practice via a Medical Equipment Loan.
Axis Bank MD & CEO Amitabh Chaudhry said, “ASLI KYC reflects our unwavering commitment to customer centricity and our vision for the future of banking.”
Axis Bank chief marketing officer Anoop Manohar added, “When bankers proactively take the effort to truly know their customers, the solutions naturally become more relevant and impactful.”
TBWA\Lintas, president for creative Kapil Batra noted, “Asli KYC is about moving from knowing customers on paper to truly understanding them, their lives, their needs and their intent.”
With this campaign, Axis Bank demonstrates how routine interactions can spark memorable stories where empathy, insight and authenticity drive both business growth and brand impact.
In the world of banking, where numbers usually rule, Axis Bank is proving that the most valuable deposits are the ones you make in people’s lives, one genuine conversation at a time.
