Brands
Chumbak launches new homeware collection “Pixel Paisley Home”
Mumbai: Chumbak, India’s leading home & lifestyle brand, has recently launched its latest collection, “Pixel Paisley Home” – an interesting take on the retro pixel era combined with timeless vintage motifs.
Experience the vibrancy of the summer hues with the Pixel Paisley Collection, thoughtfully designed to infuse your outdoor brunches and indoor lounging with sunlit energy. This collection is ideal for weekend get-togethers, Al-frescos, and for your everyday.
Speaking about the launch Chumbak co-founder & director product & design Shubhra Chadda said, “Our Pixel Paisley Collection is an ode to the 80s & 90s era of pixel art infused with vintage motifs, each piece has interesting embellishments and detailing that is handcrafted by artisans in India. Nostalgia plays an integral role in our design, and we love to play it up in our own unique style which resonates with the consumer.”
The Pixel Paisley Collection offers an extensive range of homeware that seamlessly blends function with form. The collection range includes – Dinnerware, serve ware, that includes dinner sets and steel ware along with soft furnishings that include cushions, throws and rugs.
The range is a unique addition to the brand’s commitment to offering distinctive designs that help initiate conversations and create memorable experiences.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
