Brands
Chini Kum raises Rs 1 Cr, debuts zero sugar beverages in India
NEW DELHI: India’s sugar hangover may finally be wearing off. Chini Kum, a new-age beverage brand with a cheeky name and a serious mission, has entered the market with zero-sugar, low-calorie drinks and Rs 1 crore in pre-seed funding to fuel its ambitions.
Launching first on its own D2C platform and making an exclusive quick-commerce debut on Swiggy Instamart, Chini Kum is betting big on healthier hydration. The range spans both carbonated and non-carbonated drinks in Lemon and Mango flavours, naturally sweetened with stevia and monk fruit. Each bottle comes fortified with prebiotic fibre and clocks in at just around 7 calories per 100 ml, a far cry from the sugar-loaded staples that dominate the shelves.
The funding round saw participation from a clutch of well-known angels, including Shobhit Gupta of One8 Commune Restaurants, Varun Sachdeva of boAt, and Eiti Singhal of Eiti Ventures, alongside other strategic investors and the founder himself. The capital will be used to sharpen product innovation, expand flavours and take the brand national.
Founder Priyank Jain said the timing could not be better. As Indian consumers read labels more closely and rethink sugar-heavy diets, the gap for clean, everyday beverages is widening. Chini Kum, he believes, is built to fill that space with transparency, taste and a lighter calorie count.
Priced from Rs. 30 for a 160 ml pack, the brand aims to stay accessible while keeping its ingredient list honest. For now, the focus is on metros and tier 1 cities, with quick commerce serving as the launchpad and classroom for consumer education.
With its playful branding, functional benefits and a clear stance against excess sugar, Chini Kum is making a confident first sip in India’s crowded beverage market. Whether it becomes a daily habit remains to be seen, but it has certainly made cutting sugar look a lot more refreshing.
Brands
Microsoft faces worst quarter since 2008 financial crisis
Cloud giant battles soaring AI costs and fierce competition from nimble startups.
MUMBAI: When the tech titan starts looking a little wobbly, even the Magnificent Seven can feel the tremors because Microsoft is currently starring in its own sequel, “Clouds and Doubts.” Microsoft is on track for its worst quarterly performance since the 2008 global financial crisis, according to Bloomberg, as investors grow increasingly uneasy about rising capital expenditure and intensifying competition from nimble AI firms. The company has been pouring money into AI infrastructure, yet markets are questioning when these hefty investments will finally deliver stronger revenue growth.
At the same time, investors are shifting away from traditional software stocks amid fears that AI startups such as Anthropic and OpenAI are developing autonomous agents capable of replacing established products, including those from Microsoft. Jonathan Cofsky, portfolio manager at Janus Henderson Investors, noted growing concern that customers may bypass Microsoft and deal directly with AI vendors, potentially disrupting its core business and putting pressure on pricing and margins.
Microsoft’s stock has tumbled 25 per cent in the first quarter, putting it on course for its largest drop since a 27 per cent fall in the fourth quarter of 2008. It has also emerged as the weakest performer among the so-called Magnificent Seven technology stocks, while a broader index tracking the group has fallen 14 per cent over the same period. The shares slipped a further 1.7 per cent after markets opened on Friday, marking a potential fourth consecutive session of declines.
Cofsky pointed out that Microsoft has become more capital intensive and that improved investor confidence will hinge on assurances that software growth will not slow materially. Despite the sell-off, the stock is now trading at less than 20 times projected earnings over the next 12 months, its lowest valuation level since June 2016. Its valuation remains slightly above that of the S&P 500 Index, although it has recently traded at a discount to the broader benchmark for the first time since 2015.
Bloomberg data shows Microsoft’s capital expenditure, including leases, is expected to surge to $146 billion in fiscal 2026, up around 66 per cent from $88 billion in fiscal 2025. Spending is projected to climb further to $170 billion in fiscal 2027 and $191 billion in fiscal 2028, based on average estimates. Investors are growing cautious about such levels of spending without clearer signs of stronger growth.
Microsoft’s Azure cloud division has reported a slight slowdown in growth compared with the previous quarter, while its Copilot AI product has seen limited user traction, prompting internal changes aimed at improving performance. Ben Reitzes, an analyst at Melius Research, warned in a March note that Microsoft’s upside in Azure could be constrained as the company works to address challenges related to its AI models and Copilot offering, adding that these issues are unlikely to be resolved in the short term.
Of the 67 analysts covering Microsoft, 63 maintain buy ratings, three hold ratings and one a sell rating. The average 12-month price target of $592 implies a potential upside of more than 64 per cent, the highest on record based on data going back to 2009. The stock is also trading below its 200-day moving average by the widest margin since 2009.
Reitzes suggested the dominance of buy ratings may indicate complacency among analysts, while highlighting risks in Microsoft’s productivity and business processes segment as well as its More Personal Computing division. In contrast, Tal Liani of Bank of America reinstated coverage with a buy rating, citing durable multi-year growth prospects across cloud and AI. Jake Seltz, portfolio manager at Allspring Global Investments, maintained that Microsoft retains strong long-term value and that its AI strategy is likely to be validated over time, viewing near-term concerns as a potential opportunity for longer-term investors.
The report highlights a growing divergence in market sentiment, with optimism around long-term AI potential weighed against immediate execution risks and investor uncertainty. In the world of big tech, even the mightiest clouds can have silver linings but right now, Microsoft’s investors are scanning the horizon for clearer skies.
