MAM
Chinese Wok joins as RVCJ Media’s Wrong Number Reboot co-sponsor
Mumbai: Chinese Wok, a quick-service restaurant chain specialising in Chinese cuisine, has collaborated with RVCJ Media as a co-sponsor for the Wrong Number Reboot web series. This partnership marks one of Chinese Wok’s recent initiatives to broaden its reach and engage audiences through creative content and media integrations.
In Wrong Number Reboot, Chinese Wok is woven into the storyline, showcasing its youth-oriented cuisine and fostering a direct connection with viewers. This collaboration allows the brand to engage with content-driven audiences, aligning itself with relatable digital entertainment to enhance its visibility and appeal among young consumers.
Lenexis Foodworks founder Aayush Agrawal said, “We’re thrilled to collaborate with the creators of the series for Wrong Number Reboot. At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful ways. This partnership allows us to bring our brand to life in a unique setting, showcasing the essence of Chinese Wok in a format that’s fresh, engaging, and memorable. Our aim is to merge the appeal of digital entertainment with our love for Desi Chinese cuisine.”
This collaboration follows Chinese Wok’s debut movie integration with the film Bhool Bhulaiyaa 3, where the brand connected with audiences through its association with the popular franchise and lead actor Kartik Aaryan. The campaign showcased Chinese Wok’s signature flavors and included a custom Instagram filter, ‘Balance the Wok,’ where users balance a virtual wok while collecting Desi Chinese ingredients.
Through these campaigns, Chinese Wok continues strengthening its brand presence by combining food and entertainment, creating experiences that engage audiences across India.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
