Ad Campaigns
China Gate launches ‘Ladka Nikal Gaya Hai!’ campaign
Mumbai: China Gate, a well-known Chinese restaurant since 1993, has launched the new campaign “Ladka Nikal Gaya Hai,” offering customers a flat 25 per cent discount when ordering directly through the China Gate app. Additionally, orders over ₹1249 and ₹2500 come with complimentary in-house cookies and chef’s special schezwan sauce, respectively. This campaign invites patrons to reminisce about the past when calling restaurants for delivery updates. The phrase indicates that the delivery boy is on the way, ensuring timely delivery of authentic Chinese cuisine.
Recognized for its authentic cuisine and exceptional service, China Gate has locations in Worli, Bandra, Juhu, Andheri, MIDC, and Chembur, making it a popular destination for those seeking genuine Chinese food. Its home delivery service has gained popularity, allowing customers to enjoy meals at home. This initiative provides a convenient option for home delivery at significant savings compared to the maximum ₹120 discount offered by other online aggregators.
Over the years, China Gate has earned numerous awards including the prestigious Times Food and Nightlife Award, the esteemed Burmawala Awards, and recognition as the Best Chinese Restaurant. Additionally, it has been a favorite among diners, securing the Zomato User’s Choice Award.
Under Krishna Tamang’s leadership, founder of China Gate, the brand has expanded its presence, maintaining a consistent commitment to excellence and customer satisfaction. As part of the China Gate Group of Restaurants, which operates nine distinct restaurant brands in Mumbai, China Gate has established itself as a go-to destination for authentic Chinese cuisine with Kung Pao Chicken, sizzling Schezwan Noodles, crispy Manchurian and Thread Paneer as their best sellers. With a loyal following and a rich history, it has become an integral part of Mumbai’s culinary hub.
Speaking about the brand and its newly launched campaign, China Gate Group director Ankit Tamang shared, “Our new campaign ‘Ladka Nikal Gaya Hai’, reflects more than just a catchy phrase–it’s a promise of quality and speed. In today’s fast-paced world, we understand that our customers value not only the taste of our authentic Chinese cuisine but also the convenience and reliability of quick delivery.”
He further added, “The thought behind this campaign is simple: when you hear ‘Ladka Nikal Gaya Hai’, you can be rest assured that your food is on its way, prepared fresh and delivered with care. We launched this campaign because we believe that a great meal should come with great service. We promise that from the moment our delivery boy steps out, you’re moments away from enjoying the flavors of China, right in the comfort of your home.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
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AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
