MAM
China Digital TV’s Super VOD system deployed in Heilongjiang Province
MUMBAI: China Digital TV, a leading provider of CA systems to China‘s expanding digital television market, has announced that it has reached an agreement with Heilongjiang Broadcast Television Network to deploy its Super VOD (video-on-demand) system in China‘s Heilongjiang Province.
The system will be operated in the city of Harbin before being extended to the whole of Heilongjiang Province. To date, there were a total of five million cable users in Heilongjiang Province, of which a million were in Harbin.
China Digital TV’s Super VOD platform enables cable operators to offer interactive TV coverage without the need for heavy investment in two-way network reconstruction or replacement of set-top boxes, significantly increasing their competitive edge. At present, China Digital TV‘s Super VOD system has also been deployed in Zhangzhou, Fujian Province, Guizhouprovince etc.
“As a leader in China‘s broadcasting and television industry, China Digital TV is focused on innovating around our value-added services to address the challenge of China‘s three-network convergence,” said China Digital TV president Dong Li. “By building out intelligent, multi-functional and multimedia features, this cooperation will make an important contribution to the transition of cable TV to interactive TV for users in Heilongjiang, and will significantly improve the quality of our services in the province.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
