Ad Campaigns
Chetan Bhagat collaborates with Henry Harvin for Viral ad campaign
Mumbai: Henry Harvin Writing Academy, an ed-tech platform dedicated to upskilling and reskilling programs for young professionals has collaborated with best-selling author and thought leader Chetan Bhagat for its latest ad campaign titled “Viral Kar Dunga Teri ****** Ki Reel”. The campaign addresses the issue of privacy and public behaviour through a creative and thought-provoking approach.
The campaign revolves around the experience of a cab driver who faces the common frustration of customers engaging in inappropriate behaviour, particularly making out, in the backseat of his cab. Despite various attempts to deter such behaviour, including displaying posters and honking the horn, the driver finds himself at a loss until he devises a clever solution. By replacing the conventional “Gaadi main Chumna mana hai” poster with a new one that reads “Viral Kar Dunga Teri ****** Ki Reel”, the driver effectively communicates his message without directly confronting the passengers. Now Chetan Bhagat comes to the show to make the audience realize the importance of writing skills.
We are thrilled to launch this campaign, which not only showcases our creativity but also reflects our values as a company. At Henry Harvin, we believe in thinking outside the box and finding innovative solutions to real-world problems. This campaign exemplifies that ethos and reinforces our commitment to delivering impactful messaging that resonates with our audience. The purpose of this campaign is to make people aware that by writing the correct message every problem can be solved, said Henry Harvin Writing Academy founder and CEO Kounal Gupta.
Chetan Bhagat commented, “The power of effective writing cannot be overstated, and this campaign beautifully underscores the importance of creative messaging in addressing societal issues. As a writer, I believe in the transformative potential of words, and Henry Harvin’s initiative brilliantly combines storytelling with a pertinent social message. It’s inspiring to see how innovative approaches can spark conversations and provoke reflection.”
Through this campaign, Henry Harvin Writing Academy demonstrates its commitment to innovation and creative problem-solving. By leveraging everyday situations and integrating brand messaging seamlessly, the company highlights the importance of effective communication in today’s cluttered advertising landscape. The campaign will be prominently featured on television channels and various digital platforms, including Henry Harvin’s YouTube channel and social assets.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
