Digital
Cheil’s Experience Commerce secures social media mandate for western refrigeration
Mumbai: Experience Commerce; an integrated digital agency within Cheil Network, has won the annual social media mandate for western Refrigeration; commercial refrigeration equipment manufacturer. This significant win comes after a rigorous multi-agency pitch process and positions Experience Commerce to spearhead and execute comprehensive social media campaigns for Western Refrigeration across various social media platforms i.e., Instagram, LinkedIn, Facebook and Youtube.
As part of this strategic partnership, Experience Commerce will focus on enhancing Western Refrigeration’s digital presence by elevating brand awareness, engaging the target audience, and driving organic growth on social media platforms.
The agency’s approach will include showcasing product excellence, fostering customer engagement, and building brand loyalty through compelling and informative content. The emphasis will also be on developing thought-provoking posts to encourage audience interaction, sharing, and advocacy, expanding the reach and visibility of the Western Refrigeration brand.
Additionally, the agency will also emphasise the company’s sustainability and environmental responsibility initiatives, aligning with the values of eco-conscious consumers and enhancing the overall brand image. The comprehensive strategy aims to build a vibrant and active community for the brand but also generate high-quality leads for sustained business growth.
Western Refrigeration, executive director Parmeet Singh commented, “With a legacy of over 50 years Western Refrigeration has witnessed exponential growth which has helped it become a Market Leader. Beginning this year, we are committed to making substantial investments in fortifying our digital presence and harnessing the power of social media to showcase the excellence of our products and engage with our consumers digitally.
After a meticulous selection process for our social media partner, we chose Experience Commerce based on their innovative pitch and demonstrated expertise. We eagerly anticipate a successful partnership that will further solidify Western Refrigeration’s standing as a trusted industry leader. he added.
Experience Commerce VP – business development Meera Ghare expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with Western Refrigeration to enhance their digital presence. Our strategic approach aligns with their business objectives, and by amplifying the brand’s unique selling points, we are confident in delivering compelling and tactful social media strategies that will elevate the brand’s position in today’s digital market.”
With over 16 years in the industry, Experience Commerce is a full-service digital native agency that specialises in providing end-to-end marketing solutions to brands. By leveraging compelling data insights and creativity, the agency aims to create brand experiences that drive revenue for its clients.
This collaboration between Experience Commerce and Western Refrigeration is poised to inject a fresh perspective into the brand’s social marketing strategies, cultivating a vibrant community and enabling the brand to forge a positive digital image among its consumers, contributing effectively to its business objectives.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
