MAM
Cheil X reshuffles top deck with new leadership for Delhi and Mumbai
DELHI, MUMBAI: Cheil X has strengthened its leadership team across its two key markets, appointing Ritesh Rao as head of operations for Mumbai and elevating Kanika to head its Delhi office. The moves come as the agency rides strong momentum marked by fresh business wins and expanded client mandates.
Rao will oversee business growth and operational performance in Mumbai, bringing more than two decades of experience across integrated marketing, brand transformation and growth strategy. He most recently served as chief executive at 26five global lab, and has previously held senior roles at Creativeland Asia, Isobar and Lowe Lintas, working across sectors including FMCG, automotive, technology and media.
Kanika, who previously served as vice president, will now lead the Delhi office, focusing on Cheil X’s integrated, tech-first marketing approach spanning strategy, creative, commerce, experience and performance.
Positioned as a new-age creative agency, Cheil X blends data, technology and cultural insight to deliver full-funnel solutions across branding, content, influencer marketing, e-commerce and experience design. Backed by its refreshed leadership bench in Delhi and Mumbai, the agency is aiming to accelerate growth in an increasingly competitive market.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
