AD Agencies
Cheil India bags honours at Ad Stars & 2020 Kyoorius Creative Awards
NEW DELHI: Cheil India scored multiple wins at the recently concluded Ad Stars and Kyoorius Creativity Awards 2020. The star campaigns have been Samsung Good Vibes, Real Kashmir FC Shared Jersey and Madras Dyslexia Association.
Samsung Good Vibes has been recognized globally for its excellence in creative solutions inspired by technology. Caring for possibilities and making a difference, Samsung Good Vibes is developed in association with Sense International India. Samsung conducted workshops with participants from different parts of India. Basis their feedback and expertise, Samsung Good Vibes app is fine-tuned to complement the behavior and capabilities of the deafblind. The two-way communication tool allows the deafblind to send and receive messages with friends, family or anybody else through their smartphones. It translates Morse Code input into text or voice and vice versa.
With these wins, Samsung Good Vibes campaign has added 11 more, bringing the collection to 20 this year.
Real Kashmir FC, had launched limited edition ‘Shared Jersey’ for all the unreal fans, the die-hard fans of rival teams who were supporting Real Kashmir FC during I-League last year. Conceptualised by Cheil India, the campaign saw celebrity fans and fans across the country appreciating and encouraging RKFC team.
Speaking on the wins, Cheil India COO Sanjeev Jasani said, “Heartiest congratulations to my team on their wins for the excellent work over the last twelve months. Amidst the current trying times, we are proud to have maintained our winning streak this year. This exhibits the strength of our teams. We remain focused on our commitment to creativity inspired by technology and thank our clients for their incredible support.”
“Awards keep the adrenaline going, especially when everything looks little disorienting around us. But what really delights me is to see that these recognitions are aligned with the focus of the company – Creativity + Technology. We have decided to play in categories like innovation, mobile, technology, digital, branded content and integrated – and it is good to see the results. These wins will encourage us to push even harder and find solutions to grow our clients’ businesses innovatively.” added Cheil India CCO Emmanuel Upputuru.
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CAMPAIGN |
AWARD |
CATEGORY |
METAL |
|
Samsung Good Vibes |
Ad Stars |
Mobile Craft – Innovative Use of Technology
|
Silver |
|
Samsung Good Vibes |
Ad Stars |
Video Stars – Branded Viral Videos
|
Silver |
|
Samsung Good Vibes |
Ad Stars |
Healthcare – PSA
|
Bronze |
|
Samsung Good Vibes |
Ad Stars |
Film – Not for Profit
|
Bronze |
|
Samsung Good Vibes |
Ad Stars |
Human Rights – PSA
|
Crystal |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Creativity for Good – Led by Brands
|
Creativity for Good |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Innovative Use of Mobile Platforms or Technology
|
Baby Elephant |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Innovative Use of Digital Platforms or Technology
|
Baby Elephant |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Design for Digital & Mobile Marketing – UX Design
|
Baby Elephant |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Design for Digital & Mobile Marketing -Digital & Mobile Apps, Tools & Utilities
|
Baby Elephant |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Digital Marketing – Apps, Tools & Utilities
|
Baby Elephant |
|
Madras Dyslexia Association |
Kyoorius Creative Awards
|
Digital Marketing – SEO |
Blue Elephant |
|
Madras Dyslexia Association |
Kyoorius Creative Awards
|
Digital Marketing – Apps, Tools & Utilities
|
Baby Elephant |
|
Madras Dyslexia Association |
Kyoorius Creative Awards
|
Integrated Advertising Campaign – Led By Digital
|
Baby Elephant |
|
Real Kashmir FC The Shared Jersey |
Kyoorius Creative Awards
|
Integrated Advertising Campaign – Led by Digital
|
Blue Elephant |
|
Real Kashmir FC The Shared Jersey |
Kyoorius Creative Awards
|
Creative Use of Data – Social Media
|
Baby Elephant |
AD Agencies
Microsoft shifts global media account from Dentsu to Publicis Groupe: Reports
Closed review ends decade-long tie-up; Xbox remit may remain with Dentsu
MUMBAI: Microsoft has reassigned its global media planning and buying business to Publicis Groupe, according to media reports, ending Dentsu’s long-standing stewardship of one of the advertising industry’s biggest accounts.
The move follows a closed review and marks a notable shake-up in the global media landscape. Dentsu, which managed the account through Carat, had held the mandate since 2014 and successfully defended it in a 2018 review.
While the broader business is shifting, Dentsu is expected to retain media responsibilities for Xbox, according to media reports, though the exact contours of that arrangement remain unclear. None of the parties involved have publicly outlined the transition timeline or the full structure of the handover.
The scale of the account underscores the significance of the change. Estimates from COMvergence, cited by Ad Age, peg Microsoft’s global media spend at roughly $700 million last year.
For Publicis Groupe, the win deepens an already expanding relationship with the tech giant. Earlier this year, Microsoft Advertising partnered with Publicis Media Exchange and Epsilon to integrate Epsilon’s data into its platform, aiming to sharpen targeting across search, native and display formats.
The decision reflects a broader industry shift, as large advertisers increasingly favour agency partners with strong first-party data capabilities, AI integration and platform-led solutions. Publicis Groupe has been leaning into this model, positioning its data assets and technology stack as a central differentiator.
For Dentsu, the loss is significant. Media remains a core pillar of its global business, and the development comes close on the heels of leadership changes, including the appointment of Takeshi Sano as global chief executive officer.
The shift also carries a touch of irony. Microsoft and Dentsu have worked closely beyond the client-agency relationship, including collaborations around AI tools such as Copilot to support media and creative workflows.
As the dust settles, the message is clear: in today’s data-driven, AI-powered media world, relationships may be long, but they are rarely permanent.
