Brands
Cheesiano Group surpasses 10,000 repeated customers in December 2023
Mumbai: Cheesiano Group, player in the Quick Service Restaurant (QSR) sector announces achievement with over 10,000 repeated customers in the month of December 2023. This milestone is a testament to Cheesiano’s commitment to delivering fine taste, promising the best quality experiences and building a loyal customer base.
Since its inception, Cheesiano Group has experienced remarkable growth, launching three successful brands and achieving a monthly gross sales figure exceeding 10 crores. The past 15 months have witnessed an impressive 4x growth in both order volume and sales, showcasing the brand’s popularity and widespread acceptance among customers.
Cheesiano Group co- founder Niraj Bora said, “We are thrilled to reach this milestone, and it reflects the trust and loyalty our customers place in us. Our continued focus on quality, innovation, and customer satisfaction has been the driving force behind Cheesiano’s success,”
The group remains committed to providing delectable culinary delights and aims to further elevate the customer experience in the coming years.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.








