MAM
Check Point Software Technologies appoints Sundar N Balasubramanian as MD India & SAARC
MUMBAI: Check Point Software Technologies Ltd, a leading provider of cyber security solutions globally, announced today the appointment of Sundar N Balasubramanian as managing director for the India and SAARC region as Bhaskar Bakthavatsalu has been promoted to take on a global role. The changes are effective immediately.
As managing director for India and SAARC, Sundar will be responsible for Check Point’s continued growth in the region. He will report to Sharat Sinha, vice president (VP) / general manager (GM), Asia-Pacific & Japan. Sundar has over 25 years of experience in information technology and has held key positions with companies such as IBM, Microsoft, and EMC/VMware. He has a MBA from the Indian Institute of Management, Calcutta and a Bachelor of Technology from the Indian Institute of Technology, Bombay.
On Sundar’s appointment, Sharat Sinha, VP/GM, Asia-Pacific & Japan said, “I am very excited to welcome to Check Point Sundar Balasubramanian, an industry veteran who has contributed to some of the world’s most established technology brands. I believe with Sundar’s leadership and experience, we will continue to drive success for Check Point, its partners and customers in India and SAARC.”
MAM
Boost Milkshake launches ‘The New Secret of Mahi Energy’ campaign with MS Dhoni
VML India crafts energetic tribute linking cricketing icon’s legacy to Gen Z fans.
MUMBAI: Boost Milkshake has found a fresh way to charge up its brand by plugging straight into the unbeatable energy of Mahendra Singh Dhoni and his millions of passionate fans. VML India has created an electrifying new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’. The multi-channel, social-first campaign celebrates Dhoni’s enduring legacy of excellence, resilience, and drive, while cleverly positioning the ready-to-drink milkshake as the secret fuel behind “Thala’s” iconic Number 7 energy.
Designed specifically for Gen Z’s digital habits and love for authentic, shareable experiences, the month-long campaign blends cultural insight with high-impact creative execution. It features captivating out-of-home activations in Mumbai, Chennai and Guwahati, along with strong social-first initiatives amplified by authentic Dhoni fan pages and influencers, including superfan Saravanan Hari.
VML India managing partner for North Jaibeer Ahmad said, “Boost has always stood for the energy that fuels belief. Today, energy is not just physical, it’s emotional, collective, and contagious. Boost Milkshake taps into this new-age energy, fuelling the passion of a billion fans who power every moment of greatness.”
VML India, senior VP and executive creative directors Nakul Sharma and Tirtha Ghosh added, “MS Dhoni isn’t just a player in India, he’s a phenomenon. We turned fandom from a passive emotion into an active source of energy. The same energy that powers Mahi also lives within his fans.”
Hindustan Unilever Limited (HUL) head of brand building for lifestyle nutrition Shailee Chatrath Tyagi noted, “Boost is the OG of cricket culture. With the national launch of Boost Milkshake in ready-to-drink format, ‘The New Secret of Mahi Energy’ is a befitting tribute to the eternal equation of Mahi and his million fans.”
Timed perfectly with the ongoing IPL season, the campaign reinforces Boost Milkshake’s connection with a new generation while celebrating Dhoni’s legendary status as he once again dons the iconic Number 7 jersey.
In a country where cricket runs on emotion as much as skill, Boost has smartly shifted the narrative, the real secret of Mahi’s energy isn’t just inside the champion, it’s also inside the millions of fans cheering him on. And now, there’s a tasty milkshake to power that collective belief.
