MAM
Chatter around India-SA match 30% lower than India/Pak match: MEC report
MUMBAI: Team India so far has been on a winning spree at the ongoing ICC Cricket World Cup 2015. The winning moments on field have also been translated on social media where fans have expressed their excitement on various platforms.
On 22 February when India won against South Africa the chatter around the match was 30 per cent lower than that of the much talked about India vs Pakistan match, according to a report prepared by MEC.
The report states that the hashtag #IndvsSA garnered only 0.2 million mentions as compared to the hashtag #IndvsPak at 0.3 million mentions. Further another hashtag, #cwc15, garnered 0.1 million mentions for both the matches.
Shikhar Dhawan was the most talked about player during the India vs South Africa match, but received almost half the mentions as compared to Virat Kohli during India’s clash against Pakistan.
Sports brand Nike’s “#bleedblue” campaign continued to be the most talked about brand mention, but received only 40 per cent mentions compared to that during India and Pakistan’s match. Official broadcaster Star Sports campaign #Maukamauka gained talk value during India vs South Africa with their new TVCs says the report.
In its concluding remarks the report states that it is clear that no match generates as much excitement and engagement as an India vs Pakistan match.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
